Enterprise Engagement Platform Market
Enterprise engagement platforms are used in order to improve
productivity and engagement of employees. The platform widely implements
elements and mechanisms of engagement in the work environment by defining
conditions and rules for games, and achievements. In addition to it, enterprise
engagement platforms help motivate business partners and
employees through appealing storytelling, virtual rewards, and educating on
portfolio and services by a fact- or knowledge-based plugin. Besides this, both
knowledge acquiring and knowledge sharing are essential aspects of
strengthening the involvement of employees. Enterprise engagement platforms
help know ideas and opinions of business partners and employees and build a
worldwide community. It also creates an environment for employees with
motivation, which is employed to develop creativity among employees to increase
their efficiency and potential to resolve issues.
Major Key Players of
the Enterprise Engagement Platform Market are:Comarch SA, 8x8, Inc.,
SpotMe, Capterra, Folloze, Inc., Talisma Corporation Pvt. Ltd., Evariant, Inc.,
Bruce Bolger Company, PostUp, HubSpot, Inc., IBM Corporation, Microsoft
Corporation, and Turbonomic.
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Increase in motivation and commitment of employees to
achieve timely completion of tasks for enterprise development and customer
satisfaction is projected to fuel the enterprise engagement platform market
during the forecast period. Rise in the demand for high-quality trainings for
business partners and employees is a key factor driving the global enterprise
engagement platform market. Growth of large enterprises led by increase in
their sales revenues is expected to boost the global enterprise engagement platform
market from 2019 to 2027. Rising demand for achieving high customer
satisfaction with effective communication during the development process is
augmenting the global enterprise engagement platform market due to increase in
the interactivity between elements within the platform. However, training of
employees for the management of enterprise engagement requires high
investments, which is a challenge for small and medium enterprises. This is
expected to hamper the market during the forecast period. On the other hand,
rising technological advancements and product development and innovations by
well-established as well as emerging players are likely to overcome this
restraint during the forecast period.
The study is a source of reliable data on:
- Market
segments and sub-segments
- Market
trends and dynamics
- Supply
and demand
- Market
size
- Current
trends/opportunities/challenges
- Competitive
landscape
- Technological
breakthroughs
- Value
chain and stakeholder analysis
The regional analysis covers:
- North
America (U.S. and Canada)
- Latin
America (Mexico, Brazil, Peru, Chile, and others)
- Western
Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium,
Netherlands, and Luxembourg)
- Eastern
Europe (Poland and Russia)
- Asia
Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
- Middle
East and Africa (GCC, Southern Africa, and North Africa)
The report has been compiled through extensive primary
research (through interviews, surveys, and observations of seasoned analysts)
and secondary research (which entails reputable paid sources, trade journals,
and industry body databases). The report also features a complete qualitative
and quantitative assessment by analyzing data gathered from industry analysts
and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent
market, macro- and micro-economic indicators, and regulations and mandates is
included under the purview of the study. By doing so, the report projects the
attractiveness of each major segment over the forecast period.
Highlights of the report:
- A
complete backdrop analysis, which includes an assessment of the parent
market
- Important
changes in market dynamics
- Market
segmentation up to the second or third level
- Historical,
current, and projected size of the market from the standpoint of both
value and volume
- Reporting
and evaluation of recent industry developments
- Market
shares and strategies of key players
- Emerging
niche segments and regional markets
- An
objective assessment of the trajectory of the market
- Recommendations
to companies for strengthening their foothold in the market
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