Tech Innovation to Boost Growth in the Global Interactive Video on Demand Market Through 2026
In the past decade, the concept of video on demand (VOD) has gained in popularity, due to a rise in the ubiquity of smartphones and significantly improved broadband Internet networks. Consumers can now decide and consequently pay only for the video content they wish to watch, be it movies, games and music, news and live event streaming, or other content. Interactive video on demand (IVOD) is simply an extension of VOD, in which additional features such as fast forward, fast rewind, and pause are implemented. The flexibilities offered by interactive video on demand in a highly competitive paid television market, improved customer viewing experience with high quality content independent of time-bondage or repetitions, and options to provide for diverse content to global audiences are some of the key factors augmenting the interactive video on demand market . On the other hand, difficulties pertaining to achieving negotiable content licensing, the need to improve capacity of set-top box...