Location-Based Services Market to Witness an Outstanding Growth During 2019-2026 - Alcatel-Lucent, Apple, AT&T , Bharti Airtel
Location-Based Service (LBS) is an application used to identify location of a mobile or wireless device. Location-based services are used to locate people, objects, and vehicle movements as well as for navigation, logistics, and inventory management. In addition, LBS works by accessing real-time geo-data points from a smartphone device to gain information, entertainment, or security data for further processing. Upsurge in adoption of wireless devices such as tablets, smartphones, and handheld devices boosts the social networking platforms and provides new avenues for location-based marketing & advertising opportunities. Moreover, rise in demand for active check-in apps and increase in use of business intelligence tools for fraud management & secure authentication further fuels the location-based services market growth. However, increased prices of real-time based LBS components and concerns associated with personal data security issues are some of the factors that hinder the g...