Advances in Technologies Widen Market Opportunities for Smart Connected Device Use
It is estimated that over a quarter of the global population will own a smartphone by the end of 2015. By 2016, the number of smartphone users will surpass the 2 billion mark. Soon, more than half of the global mobile users will have a smartphone, meaning that feature phones will soon become a minority and the telecommunications world will transform into a closely connected web of smart mobile devices. While inexpensive smartphones are opening new opportunities in emerging markets, the shifting paradigm of consumer media usage in mature markets is pressing marketers in becoming increasingly mobile-centric. The report on global smart connected device market addresses key concerns related to the overall growth, drivers, inhibiting factors, and regulatory framework that play a key role in shaping the market’s overall dynamics. The study uses industry-leading analytical and research methodologies to serve as a tool for effective financial modeling, investment planning, ex...