Strategic Analysis to Understand the Competitive Outlook of Tennis Racquet Market
A dizzying array of racquets for the sports tennis has come to meet the wide cross-section of consumer demands, both in the professional as well as non-professional arena. Racquets made of different materials, grip, and weight attributes. The three key types—heavy, medium-weight, and lightweight—racquets vary in control and manoeuvrability. The rise of tennis as a recreational sport among populaces in emerging economies has heavily shaped the growth trajectories of the tennis racquet market . A growing number of adolescents aspiring to enter the club players are discretionary about the choice of the racquet. The vast range of demands underpins the vast canvas for players in the tennis racquet market. Heavy weight racquets have found almost exclusive demand among professional tennis players and experienced sportspersons, since they offer balance and swing precision. The head size has been a key focus for them in making the apt choice. Over the years, several emerging economies around ...