Top 10 Stakeholders in Marketing Analytics Market 2017 Analysis And Forecast To 2022
The global marketing analytics market is oligopolistic in nature due to the presence of few players. As per Transparency Market Research (TMR), these players are leading the market as they have high proficiency in the field of marketing analytics. Companies are investing in mergers and acquisition to expand their geographical reach on the global platform to enhance their customer base to provide required services in minimal time. For instance, in December 2019 , Proof Analytics acquired Musqot Marketing Technology AB, a marketing performance management tool company. In October 2019, Accenture acquired Happen, an innovation firm, to expand its analytics capabilities. Additionally, in January 2020, Dentsu Aegis Network Ltd. has acquired E-Nor Inc., to boost its marketing analytics platform. The report provides market analysis of leading companies such as GoodData, Tableau Software, Google Inc., Salesforce, Oracle Corporation, Neustar, IBM Corporation, Pega-Sy...