In the recent times, the implementation of neuromarketing in the fields of telecommunication, advertising, and media have gained significant momentum. A large number of big companies are making heavy investment on the study of various subjects that are related to neuromarketing in a bid to understand their response to their advertising campaigns and media, which consequently, is impacting the world market for neuromarketing solutions remarkably across the globe. The need to study the consumer behavior is also adding to the substantial growth of the market.
The world neuromarketing solutions market exhibits a landscape that is highly consolidated competitive. Tobii Technology, EB Neuro S.p.A., LC Technologies, ISCAN Inc., Cadwell Industries Inc., SensoMotoric Instruments, Compumedics Ltd., iMotions, and SR Research are some of the leading players that are operating in this market.
In accordance with the research report on the world market for neuromarketing solutions treatment by Transparency Market Research (TMR), it has been anticipated that strong growth would prevail in the said market. The market, which stood at around US$ 0.94 bn in the year 2016, is quite likely to expand at a rate of 10.20% CAGR between 2017 and 2025 and reach a market valuation of around US$ 2.20 bn by the end of the year 2025.
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