Public Cloud Storage Services Market: Introduction
Public cloud storage services are cost-effective and offer
scalability, reliability and performance benefits. Using public cloud storage
services lets organizations offload management tasks and the costs associated
with supporting physical hardware to an external provider. An organization's
data is stored in the provider's data center and the provider manages and
maintains all facets of the data center, including power, cooling and server
maintenance. As a result, organizations don't have to worry about archive
planning, implementing security practices or conducting resource planning for
future data growth.
Public
cloud storage services are also cost-effective; organizations
pay only for the resources they use. Public cloud storage services provides a
scalable and agile environment for businesses to increase or decrease storage
on demand. Organizations use the public cloud to store both structured and
unstructured data. Many applications that have made their way to the cloud --
such as those that use back-end databases or structured data -- handle data
from applications that tie directly into cloud database services. This type of
cloud storage environment is appealing to companies that are either just
starting out and don't want to purchase hardware or that are looking for
scalable storage that doesn't require a large capital expenditure.
Public Cloud Storage Services Market: Drivers and
Challenges
Few of the major driving factors of public cloud storage
services market are that the companies that are just starting out, need not
worry about the expenses involved in maintaining their own data center. These
companies can take public cloud storage services on rent from any of the
providers of cloud storage services. In addition to this, the companies need to
pay only as per their usage at the end of the month, once they have availed the
cloud storage services, hence they don’t need to invest beforehand. Also, customer
can select the media type, volume size, and maximum IOPS and throughput per
volume and per instance depending upon their requirement. Hence the public
cloud storage services vendors offers flexibility in choosing a plan, which
makes it easier for the customers/enterprises to avail services as per their
requirement.
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Public Cloud Storage Services Market: Segmentation
Segmentation on the basis of service:
- Software-as-a-Service
- Infrastructure-as-a-Service
Segmentation on the basis of enterprise:
- SMEs
- Large
scale Enterprises
Segmentation on the basis of vertical:
- BFSI
- IT
& Telecommunications
- Government
& Defense
- Transportation
- Manufacturing
- Healthcare
- Retail
- Energy
& Utilities
- Others
Public Cloud Storage Services Market: Key Market Players
Few of the companies in Public Cloud Storage Services market
are: Amazon Web Services, Alibaba Group Holding Limited, AT&T, Google,
Inc., International Business Machines Corporation, Microsoft Corporation,
Oracle Corporation, Verizon Enterprise and Rackspace Inc. These companies are focused
towards innovating and enhancing their existing solutions in order to increase
their market share in Public Cloud Storage Services market.
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