Global Personal Care Market: Overview
The personal care industry is the one which produces
consumer products that are used for beautification and personal hygiene. The
subsectors of personal care comprise cosmetics and personal hygiene. Some of
the products that are included in personal care wet wipes, toothpaste, toilet
paper, talcum powder, moisturizer, shaving cream, razors, perfumes, pomade,
nail files, makeup, lotion, lipstick, lip gloss, hair clippers, facial tissue,
eye liner, deodorant, cotton pads, cotton swabs, colognes, and cleansing pods.
The global market for personal care is extremely diversified and can be
bifurcated into personal care products and personal care appliances. Personal
care appliances have become popular across the globe in the last few years
owing to the penetration of new and innovative appliances in the market every
year. These appliances comprise electric toothbrushes, trimmers, massagers,
curlers, flat irons, blow dryers, hair setters, and hair clippers. The segment of
personal care products includes skin care, hair care, personal hygiene, oral
hygiene, deodorants, fragrances, shower and bath, and make-up.
The report is an examination in the development of the global
personal care market over the last few years and in the upcoming
years. The market study further details out the reasons of the vicissitudes in
the market worldwide. It does this so evaluating the forces and the trends predominant
over the last couple of years and also the ones that are expected to put an
impact on the market during the forecast period. The Porter’s five forces
analysis has been considered by the analysts to present a clear conception of
the vendor landscape to the ones reading the report. Mergers, acquisitions,
agreements, and other dealings have also been emphasized in the study. The
study further investigates the management and workflow of several leading
players and presents readers with information on their products, marketing and
production strategies, and market shares of the past and future years.
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Global Personal Care Market: Trends and
Opportunities
The global market for personal care is expected to witness
substantial growth over the coming years owing to the growing disposable income
of consumers, thus enabling them to spend on luxury personal care products.
While the personal care products segment for women is a prominent category, the
introduction of the men’s product line for grooming has bolstered the growth of
the market extensively. Moreover, the development of improvised and innovative
products in the women’s line such as cosmeceutical and multifunctional products
is expected to trigger the sales of personal care products in the coming years.
In order to cater to specific customer needs, manufacturers have flooded the
market with specific hair and skin products. The market is also expected to be
benefitted by the promotional offers, advertising, and media penetration. In
emerging economies, facets such as growing spending power of consumers,
abundance of international brands, and rapid urbanization is likely to help in
the growth of the market in the near future.
Global Personal Care Market: Regional Outline
The global market for personal care can be segmented into
North America, Asia Pacific, Europe, and the Rest of the World. Asia Pacific is
likely to emerge as a prominent region in the market with the changing
lifestyle of consumers and incessantly growing population. North America and
Europe are also likely to provide lucrative growth opportunities.
Global Personal Care Market: Competitive Landscape
The key companies operating in the market are Proctor &
Gamble Company, Helen of Troy Ltd., Godrej Industries Ltd., Johnson &
Johnson, Unilever, Colgate-Palmolive Company, Avon Products, and L’Oréal Paris,
among others.
Major geographies analyzed under this research report
are:
- Europe
- North
America
- Asia-Pacific
- Rest
of the World
This report gives you access to decisive data such as:
- Market
growth drivers
- Factors
limiting market growth
- Current
market trends
- Market
structure
- Market
projections for the coming years
Key highlights of this report
- Overview
of key market forces propelling and restraining market growth
- Up-to-date
analyses of market trends and technological improvements
- Pin-point
analyses of market competition dynamics to offer you a competitive edge
- An
analysis of strategies of major competitors
- An
array of graphics and SWOT analysis of major industry segments
- Detailed
analyses of industry trends
- A
well-defined technological growth map with an impact-analysis
- Offers
a clear understanding of the competitive landscape and key product
segments
This study by TMR is all-encompassing framework of the
dynamics of the market. It mainly comprises critical assessment of consumers'
or customers' journeys, current and emerging avenues, and strategic framework
to enable CXOs take effective decisions.
Our key underpinning
is the 4-Quadrant Framework EIRS that offers detailed visualization of four
elements:
- Customer Experience
Maps
- Insights
and Tools based on data-driven research
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to meet all the business priorities
- Strategic
Frameworks to boost the growth journey
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The study strives to evaluate the current and future growth
prospects, untapped avenues, factors shaping their revenue potential, and demand
and consumption patterns in the global market by breaking it into region-wise
assessment.
The following
regional segments are covered comprehensively:
- North
America
- Asia
Pacific
- Europe
- Latin
America
- The
Middle East and Africa
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