Display Market: An Overview
POP displays refer to point-of-purchase displays, which are
used as promotional and marketing tools for enhancing brand visibility,
eventually leading to product sales. These displays increase the merchandising
effectiveness of the stores. Counter
POP displays are amongst the most commonly used POP displays for
in-store displays, particularly in small retail stores.
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The use of counter POP display influences the purchase
decisions of the customers by drawing attention to specific brands in the pool
of products. This additional marketing provides a huge impact on the sales of
these brands, as showcasing their benefits provides a boost in their demand.
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Counter POP Display Market: Dynamics
The evolution of the retail industry has shaped the dynamics
of the counter POP display market. As the retail sector is becoming more
organized, the demand for promotional displays is witnessing an increase in
both developed and developing regions. The global counter POP display market is
highly correlated with the growth of the organized retail sector. The rise in
the middle-class population coupled with increasing per capita disposable
income is expected to fuel the demand for organized retail during the forecast
period. Also, many developing countries now permit foreign direct investment in
the retail sector. This is anticipated to lead to a well-established retail
industry, particularly in developing economies, thereby increasing the sales of
counter POP displays in the year to come.
Furthermore, in-store marketing is emerging as a cost-effective
marketing and branding tool for marketers. Brand owners are looking to increase
their budget for branding and promotion through custom made counter POP display
units. Manufacturers of counter POP displays are therefore targeting business
segments with retail merchandising and branding objectives. Counter POP
displays, with high-quality printing and designs, act as an effective means of
marketing and promotion for the consumer products inside the store.
Counter POP Display Market: Segmentation
Globally the counter POP display market is segmented by
material, end-uses, and region.
By material, the global counter POP display market has
been segmented as follows
- Corrugated
Board
- Foam
- Plastic
- Glass
- Metal
By end-uses, the global counter POP display market has
been segmented as follows
- Hyper
Market
- Supermarket
- Departmental
Stores
- Specialty
Stores
- Convenience
Stores
- Others
Counter POP Display Market: Regional Outlook
The demand for counter POP displays is driven by the steady
demand for cost-effective merchandising solutions across the globe. Developed
countries such as the US, Canada, UK, Germany, and other European countries
have a well-established chain of retail giants such as Walmart, Costco, Kroger,
and others; thus these are expected to be amongst the top end-users of
counter POP displays. However, Asia Pacific is expected to represent
remunerative opportunities for the growth of counter POP display market as the
demand for consumer durables and fast-moving consumer goods are surging in the
region. This surge is attributable to the increased purchasing power of the
working class urban population. In addition to this, the intensifying retail
network in the Middle-East & African region is likely to provide a wide
consumer base for the counter POP display market in the years to come.
Counter POP Display Market: Key Players & Market
Structure Analysis
Some of the key players operating in the global counter POP
display market Smurfit Kappa Group PLC, DS Smith Plc, Excel Displays &
Packaging (Georgia-Pacific LLC), WestRock Company, Sonoco Products Company,
Pratt Industries Inc., Creative Displays (Great Northern Corporation), FFR
Merchandising Company, and Avante Point-Of-Purchase Displays among others.
The global counter POP display market is estimated to be a fragmented
market with top manufacturers accounting for nearly 15-20% of the global
market. A credible threat from new entrants is present due to low entry
barriers. The easy availability of raw materials coupled with technological
know-how has resulted in low entry barriers. Therefore, the threat of new
entrants in the counter POP display market is likely to shift from medium to
low in the next five years.
This study by TMR is all-encompassing framework of the
dynamics of the market. It mainly comprises critical assessment of consumers’
or customers’ journeys, current and emerging avenues, and strategic framework
to enable CXOs take effective decisions.
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is the 4-Quadrant Framework EIRS that offers detailed visualization of four
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Maps
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and Tools based on data-driven research
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The study strives to evaluate the current and future growth
prospects, untapped avenues, factors shaping their revenue potential, and
demand and consumption patterns in the global market by breaking it into
region-wise assessment.
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The following
regional segments are covered comprehensively:
- North
America
- Asia
Pacific
- Europe
- Latin
America
- The
Middle East and Africa
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spectrum of data-driven research and advisory for CXOs to help them make better
decisions for their businesses and stay as leaders.
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