3D printed packaging products: Introduction & Significance
3D printing refers to a specific field of manufacturing technology which includes a range of processes and applications. The concept includes construction of parts, layer-upon-layer. In the past few years, 3D printing has witnessed rapid adoption among manufacturers as it completely elimiates the need for tooling. In its initial days, 3D printing had limited applications in the packaging industry, which included prototyping. However, in recent years, 3D printing has made several strides in applications, and is expected to continue the momentum during the forecast period. 3D printing is now being increasingly used for the construction of final products. 3D printing is anticipated to create immnese opportunity for the growth of the packaging industry, especially during occasions, ranging from corporate events & conferences, to special events with worldwide coverage such as the Olympics. This arises from the requirement to turn around packaging that relates to that event. 3D printing has equally likely chances of disrupting the packaging industry as nanotechnology. Therefore, the outlook for the growth of the global 3D printed packagingis anticipated to be largely positive.
Research Methodology
A robust research methodology was adopted to determine the
market size for 3D printed packaging products.
Supply-side analysis
The collected numbers are primarily obtained from key 3D
printed packaging product manufacturers in the world, their product offerings,
sales revenues in each market verticals. Sales revenue from 3D printed
packagingwas estimated after comprehensive product mapping. Various market and
industry experts, which includes sales and marketing heads of 3D printed packaging
product manufacturers, independent consultants, and distributors, were
contacted to validate the penetration of 3D printed packagingin the total
packaging market.
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Demand-side analysis
The overall end use market size was determined, and the
penetration of 3D printed packaging was determined in eash of the end uses. The
total value and demand for 3D printed packagingwas mapped in each end use
industry, across the world.
This approach is followed for the global market, and
bottom-up analysis was used to arrive at the market size of 3D printed
packaging products, in terms of consumption and revenue.
Global 3D printed packaging market: Segmentation
The global 3D printed packaging market has been segmented as
follows –
On the basis of end use packaging industry, the
global 3D printed packaging market has been segmented as follows –
- Food
& Beverage packaging
- Personal
care & cosmetic products packaging
- Medical
products & pharmaceutical packaging
- Others
On the basis of 3D printing method, the global
3D printed packaging market has been segmented as follows –
- Additive
manufacturing
- Subtractive
manufacturing
Additive manufacturing
It is the process which allows the construction of 3D
objects by successively depositing material in layers such that it becomes a
predesigned shape.
Subtractive manufacturing
In this method, 3D objects are constructed by successively
cutting material away from a solid block of material.
On the basis of application, the global 3D
printed packaging market has been segmented as follows –
- Concept
models
- Functional
prototypes
- Manufacturing
tools
- End
use parts
*Price range for the market has been studied on the
basis of application
Global 3D printed packaging market: Key Players
Some of the key players using 3D printing for packaging
are –
- The
Dial Corp.
- Silgan
Plastics
- Xerox
Corp.
- Tray-Pak
Some of the brand owners who use 3D printing include –
- Estee
Lauder
- Coty,
Inc.
- L’Oreal
S.A.
- GlaxoSmithKline
plc
- Mondelez
International, Inc.
Some vendors in the market include
- GenPak
- Lombardi
Plastic
- Smart
Design Co.
Key developments & dynamics of the market
3D printing has had a troubling history of competing with
alternative technologies for price. However, one of the key characteristics
observed in modern consumers is a large affinity towards packaging designs which
are more exciting, engaging, and interactive. 3D printing would enable
designers and engineers to do just that. The possibilities with 3D printing in
the packaging industry are limitless, especially with bespoke packaging
formats. 3D printing is also anticipated to play a pivotal role in the growth
of contract manufacturers. 3D printing enables a company to add real-time
innovations to a packaging line, efficiently.
- Several
companies use 3D printing to construct packaging prototypes, molds for
thermoforming parts, and making prototypes of packaging machinery parts.
- Many
pharmaceutical companies use their 3D printers to construct functional
prototypes.
- 3D
printing is being used to construct robotic arms used in production.
Therefore, 3D printing is anticipated to positively impact packaging
machinery manufacturers.
- 3D
printing is also a boon to the industry, especially the food &
beverage industry, as an aid to custom and personalized packaging
solutions.
- 3D
printing is expected to witness growth in the rate of adoption in the next
few years, owing to their zero contribution to plastic waste pollution.
The road ahead
To conclude, 3D printing will eventually be routinely used
as a means of manufacturing products related to end use. In the recent years,
we have witnessed a growing interest for personalized packaging among brands
and packaging manufacturers. For instance, Coca-Cola’s share a coke campaign,
Nutella offering personalized jars of chocolate spread displaying the name of
the consumer, Heinz running a competition to win a personalized bottle for HP
sauce, for Father’s day. These, and the fact that many beverage and alcohol
brands are now selling NFC enabled bottles which can be connected with
smartphones, emphasize that the trend of personalized packaging is unlikely to
become obsolete any time soon. Therefore, experimenting with 3D printed
packaging would be of great interest for these brands. There are several
challenges to be faced down the line. High investment is required for 3D
printing equipment, along with skilled operators. Also, mass production of
large volume glass bottles is a feat yet to be achieved.
This study by TMR is all-encompassing framework of the
dynamics of the market. It mainly comprises critical assessment of consumers’
or customers’ journeys, current and emerging avenues, and strategic framework
to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS
that offers detailed visualization of four elements:
- Customer Experience
Maps
- Insights
and Tools based on data-driven research
- Actionable Results
to meet all the business priorities
- Strategic
Frameworks to boost the growth journey
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The study strives to evaluate the current and future growth
prospects, untapped avenues, factors shaping their revenue potential, and
demand and consumption patterns in the global market by breaking it into
region-wise assessment.
The following regional segments are covered
comprehensively:
- North
America
- Asia
Pacific
- Europe
- Latin
America
- The
Middle East and Africa
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