Tennis is a widely popular sport across the globe. A wide range of tennis equipment is available for players as per their age and skill level. Tennis equipment include tennis racquets, balls, equipment bags, apparels, footwear, and other accessories. History of tennis dates back to 11th century, when players in France used to play tennis with their hands. It was called ‘Jeu de Paume’. As the popularity of tennis increased worldwide, importance of tennis equipment increased over the period of time. Prominent manufacturers of tennis equipment include YONEX Co., Ltd., Wilson Sporting Goods, Nike, Inc., and Adidas AG. These companies produce racquets, balls, and strings as well as accessories such as apparels, equipment bags, headbands, wristbands, and shoes.
The tennis equipment market is primarily driven by rise in
the popularity of tennis worldwide. Increase in the number of tennis events and
promotional events has led to worldwide adoption of this sport. Australia, the
U.S, France, Germany, Russia, and Spain are some of the countries wherein
tennis is highly popular. Moreover, in the Asia Pacific region, tennis has
gained wide popularity. The Commonwealth Games held in New Delhi (India) in
2008 have contributed to this popularity. Another driver for the tennis
equipment market is increasing awareness about tennis as a
fitness sport. This has resulted in increase in the popularity of tennis among
kids, young millennials, and elderly people. According to the American Medical
Society for Sports Medicine, more than 30 million tennis players in the U.S.
are benefitted from tennis in terms of aerobic fitness, reduced cholesterol
level, and improved bone health. Factors such as high requirement for
replacement of tennis balls and racquets is likely to help in promoting growth
of the tennis equipment market in the near future. On the other hand, certain
associations specify the global standards for manufacturing of tennis equipment.
For example, the International Tennis Federation (ITF) defines specifications
for tennis racquets. As a result, it becomes difficult for local manufacturers
to produce tennis racquets as per their choice.
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One of the key trends observed in the tennis equipment
market is use of information technology for direct promotion or marketing.
Promotion of tennis as a fitness sport is another major trend observed in the
market. For example, cardio tennis is a high-energy fitness activity that
combines the best features of tennis with cardiovascular exercise. It delivers
full-body, calorie-burning, aerobic workout. Tennis racquet manufacturers are
adopting new technologies such as woofer, bending zone, and aero modular to
make tennis racquets more durable and comfortable.
The tennis equipment market can be segmented based on type,
distribution channel, and geography. In terms of type, the tennis equipment
market has been segmented into tennis racquets, tennis balls, tennis strings,
equipment bags, apparels, headbands & wristbands, shoes, and others
(sunglasses, caps, hats & visors, etc.). Based on distribution channel, the
market can be divided into online channel and offline channel. The online
channel segment can be sub-segmented into direct selling and third-party selling,
whereas the offline channel segment can be sub-segmented into supermarket and
hypermarket. Geographically, the global tennis equipment market can be
segmented into North America, Europe, Asia Pacific, Middle East & Africa,
and South America.
Some of the prominent players operating in the tennis
equipment market are YONEX Co., Ltd. (Japan), Wilson Sporting
Goods (the U.S.), Nike, Inc. (the U.S.), Adidas AG (Germany), BABOLAT VS S.A.
(France), Solinco Inc. (the U.S.), Amer Sports (Finland), Head N.V. (Netherlands),
Dunlop Sports (U.K.), and Technifibre (France). In order to gain a
competitive advantage in the market, these players are constantly involved in
collaborations, partnerships, agreements, and launch of new products.
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The following
regional segments are covered comprehensively:
- North
America
- Asia
Pacific
- Europe
- Latin
America
- The
Middle East and Africa
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