Denim Apparel Market - Overview
Denim is a fabric made of cotton that is rough and thick in
nature. The first denim jeans was made in 1873 by Levi Strauss and Jacob Davis.
Denim
was initially designed for use in work clothes and slowly gained importance as
a material used in other types of apparel. Today, denim is an important and
fashionable item in every wardrobe. Production of garments from denim is a
lucrative business. The production of a pair of denim pants involves 37 stages
of sewing operations. There is emphasis on the usage of a special thread and a
variety of trims in end-products. Companies such as Levi Strauss & Co. even
patent their sewing thread, which is an orange colored one. Some of the most
common trims are rivets, buttons, and labelss among others. Denim pants or
jeans were initially dyed in indigo blue to avoid stains. Around 20, 000 tons
of indigo dyes are produced annually for use in the denim dyeing process. The
production of denim was first initiated in the West. However, production has
moved to eastern regions over time. Currently, around 50% of denim production
centers are located in Asia.
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Denim Apparel Market – Drivers and Restraints
The global denim apparel market is driven by many macro
factors. Higher spending capacity and rise in disposable income of consumers is
one of the important drivers of the market. Another driving factor is the fact
that denim is a material of choice for a large number of consumers due to its
comfort and style. Furthermore, rise in the population of young consumers who
favor denim for its style quotient is propelling the denim apparel market.
However, a factor impeding the denim apparel market is the processing
activities in the denim industry and their impact on the environment. The
setting up of manufacturing facilities by international brands in developing
economies is expected to present lucrative opportunities for the denim apparel
market. Development of new fabrics is another factor expected to create
opportunities for established as well as emerging players. One of the key
trends in the market is experiments with new apparel styles using denim fabrics
with lighter Grams per Square Meter (GSM). Stretch denim is another new fabric
chosen by consumers in their denim apparels. Additionally, manufacturers are
experimenting with colors and distressed textures depending upon the tastes of
different consumer. Another trending factor in the denim apparel market is the
rise in preference for recycling denim apparel. Some manufacturers are engaged
in recycling campaigns where they take back used jeans from their customers.
Denim Apparel Market – Segmentation
The denim apparel market can be segmented based on product,
category, consumer group, distribution channel, and region. In terms of
product, the market can be classified into bottomwear and topwear. The
bottomwear segment can be further divided into jeans, loose trousers, skirts,
shorts, and others. The topwear segment can be categorized into shirts,
dresses, and jackets. Based on category, the denim apparel market can be
segmented into low, medium, and premium. In terms of consumer group, the market
can be classified into men, women and children. Based on distribution channel,
the market can be split into online and offline stores. The offline stores
segment can be further categorized into large format stores, specialty stores,
brand stores, and independent retailers. In terms of region, the market can be
segmented into North America, Europe, Asia Pacific, Middle East & Africa,
and South America.
Denim Apparel Market – Key Players
Some of the leading players from the organized sector in the
denim apparel market are Levi Strauss & Co., Gap Inc., VF Corporation, H
& M Hennes & Mauritz AB, PVH Corporation, Kering S.A., OTB Group,
Lebanese Group M1 & L Capital Asia (Pepe Jeans London), True Religion
Company, and Ralph Lauren Corporation among others.
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