Protective Wrapping Paper Market: Overview
The array of protective primary as well as secondary
packaging is dizzying, suited to meet strength and style. Wrapping materials
offered by protective packaging manufacturers have improved in performance to
meet the changing demand in logistics and transportation. The range of
materials is vast. Key materials used in the protective
wrapping paper market are numerous types of kraft and corrugated
packaging. Kraft paper has gained rapid popularity in the protective wrapping
paper market for catering to the demand in the food services industry. Kraft
paper sheets are needed in large quantities to provide protection to a wide
range of fragile products in cargo handling and transportation, which ensures
an optimal protection. The versatility of kraft paper rolls for light and heavy
materials is notable, and has been shaping the demand trends in the protective
wrapping paper market.
A number of other protective wrapping material solutions
have also risen in popularity, such as corrugated rolls and self-adhesive
corrugated paper. Various types of printing methods used in protective wrapping
paper market are flexographic printing, offset printing, digital printing, and inkjet
printing. Further, the report authors strive to present a holistic insight into
the recent changes in macroeconomic and microeconomic environments that are
likely to shape the future course of the market in the next ten years.
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Protective Wrapping Paper Market: Key Trends
The key drive for protective wrapping paper is the panoply
of demand from logistics and transportation of consumer goods. Rising
e-commerce sales of fragile items around the world has spurred the demand for
protective wrapping paper to meet different end-user requirements. Numerous
factors underpin the business propositions behind the attractive demand for and
adoption of wrapping paper for protective applications for the packaging types.
The foremost benefits pertains to the economy of the packaging products--they
are cost-effective—and their suitability in wide range of applications.
Rise in spending on e-commerce orders by consumers in
numerous economies is a key trend that has spurred the use of protective
wrapping paper, thus driving lucrative avenues in the protective wrapping paper
market. Of note, there has been rise in logistics of electronics through
various transportation modes, which has fueled the adoption of high-quality
protective packaging of different product dimension. The use of protective
wrapping made up of corrugated paper has surged on the back of sheer pace of
industrialization in developing regions of the world.
Protective Wrapping Paper Market: Competitive Dynamics
and Key Developments
The competitive dynamics of the global protective wrapping
paper market has been traditionally shaped by different performance
characteristics end-use industries need for packaging their goods during
shipping. For the past few years, recyclability has surged ahead as a prominent
trend for all entities in the value chain of the protective wrapping paper
market. Producers leverage the recyclability quotient to gain a competitive
edge and also to expand product portfolio to strengthen their positions.
Leading players are also leaning on targeting new geographies by expanding
their production facilities.
Some of the well-entrenched players in the protective
wrapping paper market are Mondi Group Plc., Rengo Co., Ltd., Gascogne Papier,
Smurfit Kappa Group Plc., Nippon Paper Group, Inc., and DS Smith Plc.
Protective Wrapping Paper Market: Regional Assessment
On the regional front, the dense presence of pulp and paper
manufacturing mills and printing companies in North America and European
countries have made these highly lucrative markets. Continuous urge for product
innovation in protective wrapping paper market has helped boost the prospects
of top manufacturers in these regions. On the other hand, packaging companies
in Asia Pacific has been gaining stakes. The burgeoning demand for protective
packaging in developing economies of the region is expected to drive the engine
of growth of the regional market. The opportunities in these protective
wrapping paper markets are expected to remain substantial in the next few years
as well.
This study by TMR is all-encompassing framework of the
dynamics of the market. It mainly comprises critical assessment of consumers'
or customers' journeys, current and emerging avenues, and strategic framework
to enable CXOs take effective decisions.
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The study strives to evaluate the current and future growth
prospects, untapped avenues, factors shaping their revenue potential, and
demand and consumption patterns in the global market by breaking it into
region-wise assessment.
The following
regional segments are covered comprehensively:
- North
America
- Asia
Pacific
- Europe
- Latin
America
- The
Middle East and Africa
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