A radio is a device that uses radio wave communication technology to broadcast audio communications. A radio has a device known as an antenna that uses radio waves to send and receive signals. A waterproof radio or shower, radio is a device that uses radio waves for broadcast of audio communications, but is generally used in a wet environment and they generally lack an external antenna for communication.
The radio is one of the oldest means of communication
invented. Rise in popularity of FM (Frequency Modulation) radio stations is
expected to increase the penetration of radios in households. This is
increasing the demand for waterproof radios globally. Asia Pacific is expected
to be the largest waterproof
radio market in the world and is expected to grow the fastest
during the forecast period. In countries such as India, the government started
an initiative known as “Mann Ki Baat” to connect with a large number of Indians
which is broadcasted by All India Radio. Its penetration is extensive and it
reaches the hinterlands of the country. Thus, in India, all these factors are
increasing the demand for radio and subsequently for waterproof radios.
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Waterproof radio Market – Competitive Landscape
The global waterproof radio market is highly competitive.
Several international and domestic players are operating in this market.
- Key
competitors across the globe are promoting the sales of product wide range
of online sales platform. In addition to this, the companies such as Sony
Corporation, Robert Bosch GmbH, etc. are penetrating its product through a
wide range of retail stores with attractive offers to targets its
end-users.
- Major
players in the waterproof radio market are focusing towards improving the
design of products by integrating it with advanced technology to fulfill
the requirement of end-users
Sony Corporation
Sony Corporation established in 1946 is involved in the
diversified business such as Game & Network Services, Mobile
Communications, Imaging Products & Solutions, Home Entertainment &
Sound, Semiconductors, Components, Pictures, Music, Financial Services, etc.
Sony Corporation has huge customer base that spread across the globe is focused
towards continuous innovation and development of products.
Fujian New Century Communications Co. Ltd
Fujian New Century Communications Co. Ltd specializing in
the production, R&D, and sale of two way radio equipment for last two
decades. The company supplies its product across the globe under the brand name
of KYD and Kydera. Fujian New Century Communications Co. Ltd is also
emphasizing on increasing its product portfolio to meet the requirement of
end-users.
Key players in the market include include Sony Corporation,
Robert Bosch GmbH, Sangean America Inc., Kaito Electronics Inc., Xeneo Power Hk
Ltd., Monster Audio, SoundBot, Fujian New Century Communications Co. Ltd, Pyle
Audio Inc., Motorola Inc., Shenzhen Carolx Technology Co. Ltd., Grace Digital,
Cobham plc, ECM Electronics, EcoxGear, ION Audio, Zadro Inc., Hydro-Beat, Rock
The Boat, and ASA Electronics, LLC.
Waterproof Radio Market – Dynamics
Dependency on Waterproof Radio for Communication
A radio is usable even in an environment of no electricity
and is a common form of communication in rural areas. Advertisers are using
radio as a basic medium of communication to reach untapped markets. All these
factors are increasing the demand for waterproof radios across the world. In
addition to this, Rise in millennial population, increase in disposable income
and changing lifestyle are increasing the penetration of waterproof radio and
subsequently increasing the market size of the global waterproof radio
market.
Increase in the adoption of digital technology for
communication and entertainment is anticipated to obstruct market growth.
Increase in the penetration of wireless devices such as
smartphones and tabs among the end-users across the globe is hampering the
market. In addition, the availability of various substitutes for communication
and entertainment such as television, desktop, etc. is expected to obstruct the
waterproof radio market during the forecast period.
Waterproof radio Market – Segmentation
On the basis of
product type, the waterproof radio market is segmented into:
- Battery
powered radio
- USB
(Universal Serial Bus) charging radio
- Solar
powered radio
- Others
Based on end-use,
market is segmented into:
- Personal
Use
- Commercial
Use
Based on distribution
channel, market is segmented into:
- Online
channel
- Offline
channel
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