The global email marketing market is highly competitive and fragmented. Several leading players are present in the global email marketing market, says an upcoming Transparency Market Research (TMR) report. Some of the leading market players in the global email marketing include IBM, Microsoft Corp. Responsys Inc. Zoho Corp, and Epsilon. These players are investing on bringing new technologies to penetrate into the wide arena of the global email marketing market.
The rising trend of digital marketing era has a huge demand
for email marketing due to a good response rate. The global email marketing
market is anticipated to register at a staggering CAGR of 19.60% during the
forecast period of 2017 to 2025. The global email marketing market was valued
at US$4.51bn in 2016; the same is expected to be valued at US$22.16 bn by the
end of 2025.
On the basis of regional distribution, Asia Pacific is
expected to hold a larger share in the global email marketing market. The
growth in this region can be attributable to the rising number of email users. On
the basis of segmentation, the global email marketing market is segmented into
small and medium enterprise and large enterprise, in terms of enterprises. Of
all these, the small and medium enterprises segment is projected to lead the
global email marketing market in the upcoming years.
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Increasing Number of Email Users to Propel the Global
Email Marketing
Due to ever growing digital market, the numbers of email
users are increasing day-by-day. Many people these days at least have two email
accounts. One is for personal use and the other is for work or business
purpose. Additionally, all the sectors such as Banking and Finance, IT,
Telecom, FMCG, etc. are giving major importance to email marketing to retain
customers and provide personalized customer satisfaction. Thus, the global
email marketing market is expected to grow at substantial rate in the upcoming
years.
Digital marketing courses are being taken up by the business
houses, individuals, students, and, those who want to make a business in
digital marketing. This provides them with insights on benefits of email
marketing and how leads for business are generated through email marketing and
how prospects customers can be converted to real time customer. Such courses
promote the email marketing, owing to the robust growth in the global email
marketing market in the upcoming years
Demand for Smart Phones to Promote Growth in the Global
Email Marketing Market
An increasing adoption of smartphones is expected to boost
the email marketing sector. Users do not need to open laptop or computers to
access the email. The mobile phone comes with a preloaded app or simply then
can download the app from Play store to access their emails. Emails are now
just one touch away to access; hence the global email marketing is projected to
expand in a grand way in the upcoming years.
The risk of hacking and spamming and certain laws in some
countries to govern email marketing practices may restrain the growth in the
global email marketing market in the upcoming years. Nevertheless, the growing
importance of digital advertising and email marketing response rate is expected
to drive the global email marketing market towards a grand expansion in the
forthcoming years.
This review is based on the findings of a TMR report titled,
“Email Marketing (Component - Software (White Label Software, Third-party
Standard, and Web-based Application) and Services (Integration and Installation
and Support and Maintenance); Enterprise - SMEs and Large Enterprise; Type -
Traditional and Automated; End-Use Industry - Retail/E-Commerce, IT and
Telecom, Travel and Leisure, Print/Publishing, and BFSI)) - Global Industry
Analysis, Size, Share, Growth, Trends, and Forecast 2017 – 2025.”
The global email marketing market is segmented
into:
Component Software
- White
Label Software
- Third
Party Standard
- Web
based Application
- Services
(Integration and Installation Support and Maintenance)
Enterprise
- SMEs
- Large
Enterprise
Type
- Traditional
- Automated
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End-Use Industry
- Retail/E-
Commerce
- IT
and Telecom
- Travel
and Leisure
- Print/Publishing
- BFSI
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