Strategic Analysis to Understand the Competitive Outlook of BOPP Hot Melt Tape Market

BOPP Hot Melt Tape – Market Overview

Nowadays, the packaging industry is growing across the globe due to increase in the e-business and shipping industry. BOPP hot melt tape market is also growing. BOPP is Bi-axially Oriented Polypropylene films coated with water-based adhesive and tapes are made from the superior quality adhesive which provides high tack and adhesion strength required for sealing of cartons to make them pilfer proof. Hot melt tape has significantly higher adhesion as compared to acrylic tape and other tapes on most surfaces, including fiberboard. It may be the reason for gaining attraction in the packaging industry. BOPP hot melt tapes are commonly used tapes that are used in sealing medium to heavy-duty carton sealing, shipping, in logistic industries. Both hot melt tape and acrylic tape are useful in hot and cold temperatures. However acrylic tape holds up better in extremely low temperature and is ideal for refrigerated or frozen storage units. That’s why hot melt tape is preferred for the sealing of boxes in logistic industries.

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BOPP Hot Melt Tape - Market Dynamics

Growth in demand for BOPP hot melt tape market is expected to remain stable for various reasons. Firstly, the rise in the e-business positively affects the growth of the BOPP hot melt tape market because it is used for the packaging of boxes. Moreover, the tape is used for multiple purposes, such as for the striping of goods, for the branding of the company, and printing on BOPP hot melt tape can be easily done. Therefore, these are the several considerable factors which contribute to the growth of the BOPP hot melt tape market. The growth in the disposable income in developing and countries is the key reason behind increase in consumption of electronics appliances, and it directly affects the demand of the BOPP hot melt tape positively. Increases in the logistics and shipping industry is also a considerable factor for the growth of the BOPP hot melt tape market. The reverse method of printing is on trend because it protects the printed colours and logos from abrasion and aging due to the use of the tape and ensures longer life of printing on the product.

BOPP Hot Melt Tape - Market Segmentation

The BOPP hot melt tape market is segmented on the basis of thickness, and End-use industry.

On the basis of thickness, the BOPP hot melt tape market is segmented into –

• Up to 30 microns
• 30 to 50 microns
• 50 to 80 microns
• 80 to 110 microns
• Above 110 microns

On the basis of end-use industry, the BOPP hot melt tape market is segmented into –

• Food & beverages
• Agriculture
• Electronics
• Textile
• Construction
• Others

BOPP Hot Melt Tape Market - Regional outlook

BOPP hot melt tape market has been segmented on the basis of region into North America, Europe, Asia Pacific, Middle East & Africa (MEA), and Latin America. Among these region, North America and Europe are expected to collectively dominate the market throughout the forecast period. However, many tape suppliers and converter companies are investing in Asia Pacific to tap the demand and potential of BOPP hot melt tape. Latin America and Middle East & Africa are expected to witness sluggish growth over the forecast period. Amongst North America, Europe and Asia Pacific, Europe is expected to create maximum incremental opportunities in terms of revenue for companies involved in BOPP hot melt tape. However, China and India based tape manufacturers are looking to seize most of the opportunity offered in terms of revenue from the global BOPP hot melt tape market.

BOPP Hot Melt Tape Market - Key players

Few of the key players identified across the globe in the BOPP hot melt tape market are Bolex Shenzhen Adhesive Products Co Ltd, Shenzhen Yuhuasheng Bag sealing tape Co., Ltd., Fabo Tape Solution, ADH Tape, Paradise Packaging Pvt. Ltd., PPM Industries, IRPLAST S.p.A. etc.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

• Customer Experience Maps
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The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

• North America
• Asia Pacific
• Europe
• Latin America
• The Middle East and Africa

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