Packaging industry demands continuous packaging up gradations to drive in more customer attraction, thereby increasing the sales of the product. Bottle redesign is the most widely used strategy in the packaging, especially from the food and beverage industry. Bottle redesign includes re-shaping of the bottles, redesigning of labels, logo redesign, and others. Even the most successful, established and easily recognizable brands require a timely brush up regarding bottle designs. Enhancing the shelf appeal of the bottles by redesigning them, marks the beginning of brand makeover. In the recent era of a competitive market, brands need to stay relevant to their customers and packaging designs to survive in the bottle redesign market.
Bottle Redesign Market: Market Dynamics
The packaging lifecycle requires continuous transformations
in its product designs to enhance the aesthetic appeal of the product, enhance
the brand level and attract more customers. These factors drive in the urge to
redesign the bottles, especially in the food and beverage industry. Functional
attributes such as re-close ability, portability, easy handling of bottles also
drive the redesign bottle market. Another factor that drives the bottle
redesign market is the changing consumer design preferences and the desire to
stand apart in the market competition among the brands.
As per the recent trends in bottle redesign market,
packaging industry emphasizes on bottle reshaping, logo redesigning by the
brands, redesigning of the labels and using innovative designs for the bottles.
In the beverage segment, In Zone Brands Inc., redesigned its Tummy Tickler
bottles- a children’s drink, to improve its grip ability for the children.
Established beverage brands like Coca-Cola, Pepsi redesigned its bottles from
basic bottles to curvier bottles making it easier to hold and this is
increasing the growth rate of bottle redesign market.
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With bottle redesigning having an advantage for the brands,
it also poses a threat regarding bottle redesigning cost. Since packaging
industry requires continuous changes, brands find it difficult to cope up with
the pace of changes demanded by the packaging industry as they have to
continuously invest time and money in redesigning of the bottles this is a
limiting factor for bottle redesign market.
Bottle Redesign Market: Market Segmentation
Bottle redesign market can be segmented on the basis of
types of redesign, which includes:
- Re-shaping
of the bottles
- Re-designing
of bottle labels
- Re-designing
of bottle closures
Bottle redesign market can be segmented on the basis of
application, which includes:
- Food
& Beverage
- Pharmaceuticals
- Personal
Care
- Consumer
Goods
- Others
Bottle redesign market can be segmented on the basis of raw
materials used, which includes:
- Plastic
- HDPE
- LDPE
- PE
- PP
- PET
- Others
- Glass
- Borosilicate
Glass
- Soda
Lime Glass
- Soda
Lime Silica Glass
- Aluminum
- Others
Based on re-designing type, reshaping of bottles include
shapes like curvy, sleek-shaped, shrink shaped and others, depending upon the
usability of the bottles. Re-designing of the bottle closure include cork,
crowns, screw caps, capsules and others that fit perfectly with the brand image.
Bottle labels include shrinking sleeve labels, inkjet labels and others that
help in enhancing the shelf appeal of the bottles.
Bottle redesign is widely used by food and beverage industry
to improve the aesthetic appeal of juice bottles, alcohol bottles, jam bottles,
oil bottles and others. The pharmaceutical industry also uses redesign strategy
for its syrup bottles, liquid antiseptics and other. Personal care products
like lotion bottles, shampoo bottles, body shower bottles and others also use redesign
strategy to enhance their aesthetic appeal and these industry are generating
demand in bottle redesign market.
Bottle Redesign Market: Regional Outlook
Regional coverage for bottle redesign market includes North
America’s bottle redesign market , Latin America’s bottle redesign market,
Europe’s bottle redesign market, Asia Pacific’s bottle redesign market and
China’s bottle redesign market, Middle East’s bottle redesign market and
Africa’s bottle redesign market. Bottle redesigning strategy is used across all
the regions by various industries including food and beverage, pharmaceuticals
and others,
Bottle Redesign Market: Market Players
The market players in bottle redesign market are Coca-Cola
Company, PepsiCo Inc, Bisleri, Absolut Vodka, Amul, The Hershey Company and
others.
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