Fortified wine is considered to be a special wine that is fortified with the presence of additional alcohol that has been added to the base wine during the process of fermentation to bring the average alcohol content up to around seventeen to eighteen percent. Traditional fortified wines are associated with the areas where climate and soil condition do not favor the production of grapes suitable for high quality light wine. The practice of adding alcohol derived from grapes should be wholly or partially fermented by the action of yeasts in order to produce beverages of different character style and alcoholic strength. Wine as an alcoholic drink are widely accepted and are consumed due to its nutritive and healthful properties. European Union Regulations define liquor wines that consists of acquired alcohol content of fifteen and twenty two percent and total alcohol content of at least seventeen percent volume. Fortified wines are the blends of grapes and various vintages. The majority of the fortified wines are similar in their classification and are either sweet fortified wine or dry fortified wine. The actual aging of the fortified wine depends upon the fortified wine itself. The cheaper the fortified wine lesser is the time it has taken aging in the oak. Fortified wines are known for their long standing contribution to the world of wine. Different kinds of food which includes nuts, cheese, chocolate desserts, and fruit tarts are found to be paired with fortified wines and thus this is boosting the growth rate of the fortified wine over the years. Health benefits associated with the consumption of fortified wine results to increased consumption of wine over the years.
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The global market
for fortified wines are segmented into different types and
distribution channel. By type the global Port, Sherry, Marsala and Madeira and
others. Production of port, sherry and Madeira are subject to complex rules and
regulations but are the most preferred wines in the market. However, there are
several official bodies and they have specific rules designed in order to
protect the authenticity and the quality of the products. The global fortified
wine mARKET has been further segmented into by distribution channel namely
online channel and offline channel
The fortified wine market is mainly driven by the strong
marketing strategies and promotional activities. Rise in demand of fortified
wine among the global population is majorly because its consumption is considered
as a social recognition. This acts as a major driver in triggering the growth
rate of global fortified wine during the forecast period. However factors such
as climatic changes, rise in taxes upon fortified wine in several regions and
stringent government rules and regulations coupled with emergence of
inexpensive substitutes are restraining the global fortified market during the
forecast period. Moreover, rising investments on continuous research and
development in order to develop innovative products of fortified wine coupled
with emergence of several economies are generating opportunities to the global
fortified market.
In the region wise study the global fortified market has
been segmented into North America, Europe, Asia Pacific, Middle East and Africa
and Latin America. Europe which includes France Germany, Italy witnessed to
capture the largest market share due to the rising consumption of fortified
wine among the population. Asia Pacific region which includes China, India, and
Japan showed a significant growth due to the presence of emerging economies
like China and India. Moreover increase in the use of new technologies and
continuous research and development among the manufacturers to innovate newer
methods to produce fortified wine are the prime drivers of the global fortified
wine market in all these regions.
Global key participants in the industry include Indage
Vintners Limited, Into Wine, Backsberg Estate Cellars, Vinbros and Company,
Albina & Hanna among others.
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