Music Streaming Market
In the next few years to come, the increasing usage of smart
devices and rising prominence of digital platforms are likely to have a
favorable influence on business growth. Users may listen to podcasts, audio,
and see music videos on sites that offer music streaming services. In the
forthcoming years, these platforms include functionalities like as hassle-free
accessibility, automatic playlist modification, and song suggestions across
applications and browsers, all of which are projected to attract end-user
attention in the future years. The global
music streaming market is being pushed even farther by a rise of
podcast genres on these platforms.
Global Mobile Music Streaming Market - Introduction
- Mobile
music streaming is defined as an online service that allows customers to
stream & listen to songs/ music by using a device linked with the
Internet. Service providers usually acquire or purchase digital rights
from various music recording companies. Subsequently, on the basis of
subscription type, customers can easily access music/songs listed on the
respective application and website.
- Many
service providers also provide online radio streaming services. The
customer can download playlists or music openly to their devices
specifically for offline listening without Internet accessibility.
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Impact of Coronavirus (COVID-19) on the Mobile Music
Streaming Market
Lockdowns across major regions (Europe, Asia, and North
America) due to an increase in the spread of Coronavirus (COVID-19) has a
positive impact on the mobile music streaming market. Nowadays, people are
focusing majorly on online music streaming platforms such as Spotify, Apple,
Amazon Music, and some other platforms, which are expected to influence the
growth of the mobile music streaming market.
Increasing Penetration of Smartphones Coupled With
Growing Usage of Mobile Internet Data Driving the Global Mobile Music Streaming
Market
- Increasing
penetration of smartphones and growing usage of mobile Internet data are
expected to drive the global mobile music streaming market during the
forecast period. Increasing adoption rate of digital music and the
accessibility of resources delivering advanced streaming experiences on
smartphones to consumers is significantly driving the adoption of music
streaming platform on smartphones worldwide.
- According
to the Global System for Mobile Communications (GSMA) 2018 report,
smartphone penetration is projected to increase from 57% in 2017 to 77%
by 2025. Moreover, above 2.5 billion individuals in developing nations
were accessing Internet over mobile devices in 2015. Thus, usage of mobile
Internet is projected to rise by 37% by the end of 2020 from 23% in 2015.
- The
impact of this driver is expected to be high throughout the forecast
period. Online music streaming platforms are on the rise across the globe,
led by growing penetration of Internet. This is expected to boost the
global mobile music streaming market in the next few years.
Increasing Internet Accessibility in Developing
Countries: Opportunity for the Mobile Music Streaming Market
- The
global mobile music streaming market is also driven by growing
accessibility to Internet in developing countries. Developing nations are
receiving constant government support for the development of electronic or
digital infrastructure, which includes Internet connectivity.
- Internet
accessibility is increasing across the world, including developing
countries. However, it remains higher in developed nations. Approximately
60% of people in large nations have Internet accessibility. These nations
include China, Russia, and Brazil. Internet accessibility rates are lower
in these nations whereas in some parts of Asia and sub-Saharan Africa
Internet accessibility rates are high mostly.
- Therefore,
increased internet accessibility in developing countries is expected to
enhance the growth of the mobile music streaming market worldwide during
the forecast period.
High Subscription Plans Expected to Hamper the Market
- Online
music streaming platforms usually function on a paid basis, providing
monthly or annual subscription plans to customers, with various options
such as downloading the music etc. Therefore, the subscription cost of
online music streaming platforms is high as compared to offline music
streaming platforms.
- High
subscription plans are thus expected to hamper the global mobile music
streaming market.
North America to Account for Major Share of the Global
Mobile Music Streaming Market
- In
terms of region, the global mobile music streaming market can be segmented
into North America, Europe, Asia Pacific, South America, and Middle East
& Africa
- North
America is anticipated to account for major share of the global mobile
music streaming market during the forecast period due to increasing focus
on adoption of online music streaming platforms in the region, indicating
potential growth of the market. Europe is expected to be the second
largest market for mobile music streaming from 2020 to 2030.
- Asia
Pacific is projected to be a rapidly growing market for mobile music
streaming during the forecast period due to increasing smartphone
penetration with internet accessibility, specifically in India, Japan, and
China.
Key Players Operating in the Global Mobile Music
Streaming Market Include:
- Spotify
Technology S.A.
- Apple
Inc.
- Amazon.com,
Inc.
- YouTube
- Google
LLC
- Plex
Inc.
Global Mobile Music Streaming Market: Research Scope
Global Mobile Music Streaming Market, by Revenue Stream
- Paid
Subscriptions
- Others
(Advertisements, etc.)
Global Mobile Music Streaming Market, by Mobile Type
- Android
- iPhone
Global Mobile Music Streaming Market, by End-user
- Individual
- Commercial
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