Mobile device management is one of the growing fields in information technology market. Mobile device management deals with integration, monitoring and managing mobile devices such as laptops, tablets and smartphones. Mobile virtualization is an extended field of mobile device management gaining popularity during recent years. Multiple virtual platforms can be installed on a single mobile device or wireless device with the help of mobile virtualization technology. It allows companies to operate various operating systems at a granular level with additional security and flexibility offerings.
The growth of machine to machine (M2M) technology is the
primary growth driver to mobile
virtualization market. Growing use of smartphones and technology
enabled devices are generating the demand for mobile virtualization
technologies. Smartphone adoption is growing at a faster rate, with several
applications such as social media applications, financial applications,
entertainment applications used under a single platform. With these
applications, confidential data is also stored on the device, to minimize the
potential risks the need for mobile virtualization has increased. Bring your
own device (BYOD) concept is popular among corporates, also, carrying separate
devices for personal and corporate use has become a complex matter, mobile
virtualization helps in reducing these complexities.
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Data stored on the mobile virtualization enabled smartphone
is encrypted, this prevents the external sources to interact or access the
corporate data stored on the smartphone. The operating systems can be protected
with passwords for the corporate side of the smartphone. Additionally the
personal data such as photos, personal emails and social network data can also
be protected with mobile virtualization effectively. One can use the same
technology enabled device for business as well as corporate use with the help
of mobile visualization as this system protects the credentials of the
user.
The use of mobile virtualization can enable the user to use
two operating systems on the same smartphone. Mobile virtualization favors reuse
of software and hardware by which the mobile devices can be manufactured with
reduced cost, thus this would also help the companies to reduce the time
required to develop a software. These factors are cumulatively driving the
growth of mobile virtualization market. Growing adoption of cloud computing in
business operations is also anticipated to drive the market, as the growth of
mobile virtualization is dependent on cloud computing. Mobile virtualization
comes with robust security options, thus making it safe to use multiple
operating systems on a single electronic device. Lack of awareness about the
advantages of mobile virtualization is one of the limitations to mobile
virtualization market as the technology is still in its initial development
phase. However, it is understood that major companies in different regions have
made strategic collaborations with leading technology companies to provide
mobile virtualization services. Small and medium enterprises (SME) along with
the large enterprises are anticipated to adopt mobile virtualization technology
during the forecast period.
Industry participants engaged in mobile virtualization
market are Cellrox ltd, IBM Corporation, Fraunhofer-Gesellschaft, VMware, Inc.,
Red Bend Software, Inc., Xen Technologies Pty Ltd, Attune Systems, Open Kernel
Labs and Motorola Inc.
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