Global Fragrances Market: Overview
The rising trend of personal grooming has made way for the
entry for exotic and luxury fragrances, which is expected to support rapid
growth of the global
fragrances market in years to come. In addition, increasing
disposable income coupled with propensity to spend on luxury fragrances is
expected to open up new avenues of growth for the market in the years to come.
In the recent times, fragrances have come up as an important
business segment in the cosmetics and personal care industry. It has become an
important product influenced by the growing popularity of personal care.
Product, application, distribution channel, and region are
the four key parameters based on which the global fragrances market has been
divided. The objective of such segmentation is to offer a clearer, 360-degree
view of the market.
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Global Fragrances Market: Notable Developments
One of the developments that provide a peep into the market
dynamics of the global fragrances market is mentioned below:
- In
March 2019, Subsidiary of Estée Lauder Companies, JO Malone London, has
introduced a new set of perfumes in the market. These perfumes have been
introduced under the banner ‘Wild Flowers & Weeds’ and come with five
different fragrances. These fragrances are Lupin and Patchouli, Nettle and
Wild Achillea, Cade and Cedarwood, Hemlock and Bergamot, and Willow and
Amber. These new perfumes are expected to grab attention of the perfume
lovers through their exotic fragrance.
Some of the key
players in the global fragrances market comprise the below-mentioned:
- Natura
Cosmticos SA
- Estée
Lauder Companies
- Avon
Products Inc.
- Elizabeth
Arden, Inc.
- Louis
Vuitton Moet Hennessy
- L’Oreal
Groupe
Global Fragrances Market: Key Trends
The following drivers, restraints, and opportunities
characterize global fragrances market over the assessment period, from 2019 to
2027.
Changing Consumer Preferences likely to Shape Contours of
the Market
Constantly changing consumer preferences for personal care
products is likely to shape the contours of the global fragrances market.
Fragrances find extensive use in detergents, toiletries, soaps, household products,
and cosmetics. Such varied uses is expected to encourage the growth of the
global fragrances market over the period of projection, from 2019 to 2027. The
use of fragrances is gaining traction due to increased demand for aromatic
products amongst both men and women.
Manufacturers of fragrances are making every effort to lure
both prospective and existing consumers through development of new fragrances
for both cosmetic and household products. It is expected that these new
products would leave imprints on the minds of people. Furthermore, improved
standard of living accelerates the demand for exotic fragrances over the period
of projection. Market players are likely to experience augmented demand for
natural fragrances, which is likely to drive the global fragrances market in
near future. Relentless research in aromatherapy is estimated to result in
different types of fragrances, which is likely to spur growth of the global
fragrances market in years to come.
Furthermore, online sales channels for various household and
personal care products with fragrances are estimated to open up new avenues of
growth for the market. Utilization of online sales avenues to sell exotic
fragrances is likely to work in favor of the global fragrances market. Several
social media blogs and Vlogs about fragrances are further expected to shoot up
the demand for fragrances over the projection tenure.
Global Fragrances Market: Geographical Analysis
Europe is estimated to be the prominent region in the global
fragrances market due to a rich history of invention and evolution of
fragrances in the region. Presence of several renowned fragrance making
companies such as Chanel, Guerlain, Nina Ricci, Christian Dior in the region is
likely to support expansion of the regional fragrance market.
Asia Pacific is estimated to emerge as a rapidly growing
region due to increasing disposable income of the people and growing
inclination toward luxury items.
This study by TMR is all-encompassing framework of the
dynamics of the market. It mainly comprises critical assessment of consumers'
or customers' journeys, current and emerging avenues, and strategic framework
to enable CXOs take effective decisions.
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The study strives to evaluate the current and future growth
prospects, untapped avenues, factors shaping their revenue potential, and
demand and consumption patterns in the global market by breaking it into
region-wise assessment.
The following
regional segments are covered comprehensively:
- North
America
- Asia
Pacific
- Europe
- Latin
America
- The
Middle East and Africa
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