Global Oral Hygiene Market: Overview
The global
oral hygiene market is characterized by the presence of a
copious number of players, making it highly fragmented. The vendors – both
large and small – try of outshine one another on the basis of product quality,
differentiation, price, service, brand recall, and marketing strategies. The
stiff competition in the market is slated to put a downward pressure on prices
in the near future, thereby negatively impacting the revenues, profit margins,
and growth opportunities of companies operating in the market. Some of main
products purveyed in the market are mouthwash, breath fresheners, dental floss,
denture care, toothpaste, and toothbrushes and replacement heads.
The global oral hygiene market can be segmented into primary
and secondary oral hygiene. Among the two, the primary oral hygiene segment
dominates with a whopping share in the market on account of the robust demand
for primary products such as toothbrush, toothpaste, and replacement heads.
Secondary oral hygiene products, however, are also witnessing a strong demand
on account of their tanking prices and going forward will likely dent the
market share of primary products slightly.
A report by TMR Research offers key insights into the global
oral hygiene market. To do so, it takes into consideration historical and
current market data and arrives at the current size of the market. It studies
the different factors promoting or hindering the market, the current
competitive scenario, and the growth prospects in the near future. It also
leverages market-leading analytical tools to uncover opportunities and threats
facing both and new existing players in the market.
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Global Oral Hygiene Market: Drivers and Trends
In the recent past, the oral hygiene market has become a
lucrative segment of the personal and beauty care market. A major growth driver
in the global oral hygiene market is a burgeoning geriatric population who have
generated substantial demand for oral care offerings. Another noteworthy driver
is the rising awareness about the importance of keeping the mouth and teeth
clean and healthy and about the services of different dental care providers.
Further, development of innovative products and growing demand for aesthetic
dentistry, especially in emerging economies of the world, is expected to
further boost growth in the market in the near future.
In the years ahead, further progress in technologies will
bring about more improvement in products leading to their swift uptake.
Attractive and better packaging solutions will also predictably drive growth.
Not-so-strict regulations governing new products and their prices is expected
to fillip the market too in the near future.
Global Oral Hygiene Market: Regional Outlook
Geographically, the key segments of the global oral hygiene
market are Asia-Pacific, North America, Europe, and the Rest of the World.
Among them, Europe and North America are key markets because of a large pool of
elderly population. The massive thrust on research and development to bring
about cutting-edge products has also led to the growth in the markets in the
two continents. Asia Pacific is another lucrative market. With the rising
fortunes of the middle class, a fast expanding elderly population – especially
in Japan, and growing availability of an array of products, the market is
poised to gain significantly in the near future. The densely populated and
fast-expanding economies of India and China are other attractive markets, apart
from Japan, powering Asia Pacific’s growth.
Companies Mentioned in Report
To present a detailed assessment of the competition
prevailing in the global oral hygiene market, the report profiles companies
such as Procter & Gamble Company, Colgate-Palmolive Company, Wal-Mart,
GlaxoSmithKline Plc, Costco, Kroger, Safeway, Dentsply International, Danaher
Corporation, Heraeus Dental, and GC Corporation.
Global Oral Hygiene Market is segmented as:
Global Oral Hygiene Market, by Geography
- North
America
- Asia
Pacific
- Europe
- Rest
of the World
This report gives you access to decisive data such as:
- Market
growth drivers
- Factors
limiting market growth
- Current
market trends
- Market
structure
- Market
projections for the coming years
Key highlights of this report
- Overview
of key market forces propelling and restraining market growth
- Up-to-date
analyses of market trends and technological improvements
- Pin-point
analyses of market competition dynamics to offer you a competitive edge
- An
analysis of strategies of major competitors
- An
array of graphics and SWOT analysis of major industry segments
- Detailed
analyses of industry trends
- A
well-defined technological growth map with an impact-analysis
- Offers
a clear understanding of the competitive landscape and key product
segments
This study by TMR is all-encompassing framework of the
dynamics of the market. It mainly comprises critical assessment of consumers' or
customers' journeys, current and emerging avenues, and strategic framework to
enable CXOs take effective decisions.
Our key underpinning
is the 4-Quadrant Framework EIRS that offers detailed visualization of four
elements:
- Customer Experience
Maps
- Insights
and Tools based on data-driven research
- Actionable Results
to meet all the business priorities
- Strategic
Frameworks to boost the growth journey
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The study strives to evaluate the current and future growth
prospects, untapped avenues, factors shaping their revenue potential, and
demand and consumption patterns in the global market by breaking it into
region-wise assessment.
The following
regional segments are covered comprehensively:
- North
America
- Asia
Pacific
- Europe
- Latin
America
- The
Middle East and Africa
About Us
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trust of our clients for their business intelligence needs. Serving 13 industry
verticals with a database of over 1,000 reports and 1 million + data points,
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for a thorough understanding of the subject, gather precise information, and
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