What Is The Projected Market Size And Growth Rate Of The Women Face Razor Market?

Women Face Razor Market: Introduction

Every woman has facial hair. Women face razors play a big role in supporting women deal with facial hair. There are two types of facial hair - vellus hair and terminal hair. Vellus hair is the near-invisible peach fuzz that covers much of one’s face and body. Its role is to regulate temperature and evaporate sweat. Vellus hair is very fine and translucent. If face is scrutinized, especially in bright sunlight, one may be able to see vellus hair on the cheeks, forehead, upper and lower lips, neck, chin, and side burn area. Terminal hair is darker and thicker. Some women have terminal hair along their upper and lower lips, sideburns, neck, and chin. Facial shaving removes both vellus and terminal hair.

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Key drivers of the women face razor market

Inception of the gender-neutral concept in beauty products, the launch of portable razors, green technology (razors), and the emergence of brands that have jumped on the inclusivity and diversity bandwagon are expected to contribute to the growth of the women face razor market during the forecast period. Further, more consumers are beginning to choose brands with a green vein and philanthropic endeavors, and brand habits are expected to shift toward eco-friendly products. Vendors are following sustainability practices to increase sales and motivating consumers to go green, which is likely to fuel the women face razor market in the coming years. These factors act as drivers and pushes the demand for women face razors at the global level.

Improved features creating opportunities in the women face razor market

Vendors have largely diversified their blades by adding coatings that improve the blade's specific shave characteristics. Manufacturers & suppliers are continually upgrading their blade offerings and launching eco-friendly razors and body hair products to take advantage of the growing movement to "re-right" rules regarding hair on the skin. Stainless steel razors and carbon steel razors are the two main specific types of blades. The stainless-steel razors segment dominated the market in 2018 and is likely to maintain its dominance over the market during the forecast period. The carbon steel razors segment is expected to observe steady growth during the forecast period. While a vast majority of vendors are involved in the manufacturing of stainless steel razors, innovative manufacturers such as Dovo still rely on carbon steel razors.

Risk of cuts a restraint of the women face razor market

Shaving carries the risk of nicks and cuts that may lead to bleeding and stinging. Shaving can also result in razor burn, dryness, and itching. If one has dry skin, shaving may dry it out further and feel uncomfortable. These factors acts as restraints of the women face razor market.

Asia Pacific the dominant market

The market in Asia Pacific accounts for highest share in terms of revenue contribution as compared to markets in other regions due to increased adoption of women face razor by various end-users such as beauty parlors, salons & spas, and personal use in the region. In addition, increasing usage of women face razor among consumers in countries such as Japan, China, and Australia is expected to trigger demand for women face razor. Technological advancements are driving the growth of the women face razor market in this region.

Key players operating in the global market

Companies are working on product innovation and development to increase their customer base. Furthermore, key companies are adopting the merger and acquisition strategy to improve their market revenue at the global level.

Some of the major companies identified in the women face razor market are:

• BIC
• Edgewell
• P&G
• Harry's

Women Face Razor Market: Research Scope

Women Face Razor Market, by Products

• Cartridge Razors
• Disposable Razors
• Safety Razors
• Straight Razors

Women Face Razor Market, by Channels

• Offline
• Online

Women Face Razor Market, by Usage

• Facial
• Body

Women Face Razor Market, by Blades

• Carbon Steel
• Stainless Steel

The report on the women face razor market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.

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This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

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