Automotive Digital Key Market: Introduction
According to the report, the global NFC Technology Market is projected to
surpass US$ 11.6 Bn by 2031, expanding at a
CAGR of 21.5% during the forecast period. The features of a
digital key enable the use of smart devices. A digital key can be used in the
same way as a physical key. It is utilized primarily for locking and unlocking
doors of a vehicle. Car keys are undergoing rapid technological changes, owing
to advancements in terms of vehicle key technology. The modern car key (digital
key) helps the driver to share the information of his vehicle securely through
the smartphone application. Additionally, through the smartphone application,
the driver can access vehicle functions such as lock/unlock, engine start/off,
and locate vehicle.
The increase in investment by major players toward digital
car key technology and its applications for improving vehicle safety is likely
to drive the global automotive digital key market. For instance, on
November 12, 2020, DENSO CORPORATION announced that it
would invest in lambda:4, a Hamburg, Germany-based company that
specializes in the development of wireless positioning technologies for
short-range applications using Bluetooth Low Energy in order to strengthen its
capability in terms of passive digital car key. This technology is expected to
improve safety and security for passive digital car key devices.
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Expansion of Automotive Digital Key Market
A keyless entry device or remote key access or digital key
is an autonomous vehicle system, which is developed in order to secures vehicle
access to electronically by means of remotely controlling vehicle
locking/unlocking and aims to substitute traditional mechanical key. However,
the recent development in terms of digital key eliminates the use of smart key
fobs, as the vehicle key is stored directly on cloud systems, which can be
directly accessed by consumers using their smartphone or smartwatch. This
feature enables the vehicle owner to share key of vehicle with multiple users
without actually sharing a vehicle key in the physical form. The demand for the
smartphone-based digital key is expected to increase among vehicle fleet owners
as well as ride sharing companies. This, in turn, is likely to propel the
automotive digital key market at a rapid pace.
Additionally, Car Connectivity Consortium (CCC), a
cross-industry collaboration, is engaged in the development of global standards
and solutions for smartphone and in-vehicle connectivity. Several automakers
smart device vendors, security companies, rental companies such as Apple,
BMW, General Motors, Honda, Hyundai, LG, Panasonic, Samsung, and Volkswagen have
come together to establish the technical standards for use of smartphones based
vehicle digital key. The factors mentioned above are likely to increase
adoption of smartphone based digital keys, and subsequently, drive the global
automotive digital key market. Companies such as Continental AG, Robert Bosch,
Hella GmbH, and Hyundai Group are at the forefront of developing
smartphone-based digital keys.
In terms of technology, the remote keyless entry systems
segment accounted for a notable share of the global automotive digital key market.
However, the passive keyless entry systems segment is expected to gain market
share by the end of the forecast period, owing to an increase in the demand for
passive keyless entry systems. The passive keyless entry system communicates
with the vehicle and unlock vehicle doors automatically when the car key is in
the vicinity of the vehicle while it locks vehicle doors automatically when the
vehicle key exits the pre-defined range of vehicle. Ongoing developments in
terms of ECU and sensors have enabled the manufacturers of digital key to offer
such advanced features in order to increase the convenience of vehicle users.
This, in turn, is estimated to propel the passive keyless entry systems segment
during the forecast period.
In terms of hardware, the remote entry devices segment
dominated the global automotive digital key market, in terms of value, in 2020.
However, the smartphones & tablets segment is anticipated to expand at a
notable CAGR during the forecast period, owing to rise in preference toward
smartphone-based digital key among automakers. Digital keys increase the
accessibility for vehicles; however, they are likely to face cyber security
issues, as a digital key is connected to the vehicle through a smartphone,
which employs software technology for its operation. The smartphone code can be
hacked and the vehicle can be operated through any hacked device. This is
projected to pose a challenge for automakers to prompt consumers with
traditional mindset to adopt digital keys.
Regional Analysis of Automotive Digital Key Market
Based on region, the global automotive digital key has been
segregated into North America, Europe, Asia Pacific, Middle East & Africa,
and Latin America. Asia Pacific accounted for a major share of the global
automotive digital key market. Asia Pacific has major presence of developed
countries that are home to advanced research and development facilities for
digital key, which, in turn, is likely to enhance the use of digital key
solutions across the region. China dominated the digital key market in Asia
Pacific, owing to the presence of numerous OEMs and aftermarket players who are
engaged in production and supply of digital key and related components.
The market in the Asia Pacific is also driven by increasing
sales of passenger cars in countries such as China, Japan, India, and South
Korea. Sales of passenger cars and commercial vehicles in countries in ASEAN
have been increasing significantly for the past few years, which is also
projected to propel the automotive digital key in Asia Pacific during the
forecast period.
Automotive Digital Key Market Players
Prominent players operating in the global automotive digital
key include ALPHA Corporation, Continental AG, Denso Corporation, Heights
Security, Inc., HELLA GmbH & Co. KGaA, Hyundai Mobis, Minda Corporation,
Mitsubishi Electric Corporation, NXP Semiconductors, Robert Bosch GmbH,
Samsung, Silca, STMicroelectronics, Telefonaktiebolaget LM Ericsson, and Valeo
SA.
Global Automotive Digital Key Market: Segmentation
- Automotive
Digital Key Market, by Component
- Switches
- Sensors
- Electronic
Control Unit (ECU)
- Others
(RF Antenna, Motherboard, etc.)
- Automotive
Digital Key Market, by Application
- Vehicle
Engine Start/Stop
- Fleet
Management
- Vehicle
Security
- Access
Control
- Vehicle
Lock/Unlock
- Immobilizer,
Digital Key
- Charging
Application
- Payment
Application
- Via
NFCs
- Shared
Mobility
- Others
- Automotive
Digital Key Market, by Connectivity
- Remote
Cloud Key Access
- Biometric
- Near
Field Communication (NFC)
- Bluetooth
- Wi-Fi
- Automotive
Digital Key Market, by Hardware
- Remote
Key Entry Devices
- Smartphones
& Tablets
- Wearables
- Automotive
Digital Key Market, by Technology
- Passive
Keyless Entry System
- Remote
Keyless Entry System
- Automotive
Digital Key Market, by Vehicle Type
- Passenger
Vehicle
- Commercial
Vehicle
- Automotive
Digital Key Market, by Sales Channel
- OEM
- Aftermarket
- Automotive
Digital Key Market, by Region
- North
America
- Europe
- Asia
Pacific
- Middle
East & Africa
- Latin
America
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