Water Filter Pitcher Market: Introduction
- A water filter pitcher is used for water purification. Water filter pitchers have built-in filters to remove water contaminants. The activated carbon filter in water filter pitchers remove toxic metals such as lead, mercury, cadmium, and zinc. In addition, these filters can also remove organic compounds and chemicals such as pesticides and chlorine.
Key Drivers of the Global Water Filter Pitcher Market
- Increasing need for safe drinking water along with rising health consciousness is anticipated to be a key driver of the global water filter pitcher market. Drinking water quality plays a key role in overall health of consumers and hence has gained significant importance over the years with the rapid urbanization and growth in middle class population. Moreover, most people around the world do not have access to safe and clean drinking water, leading to additional equipment and processes to purify contaminated water.
- Key brands are developing diversified products to offer a wide range of water filter pitchers in terms of filter capacity and size. Further, expansion of multichannel distribution networks for better customer reach and after sales service is anticipated to push the demand for water filter pitchers in the near future.
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Water Filter Pitcher Market: Key Segments
- The global water filter pitcher market can be segmented based on size, filter capacity, end-user, distribution channel, and region. Based on size, the water filter pitcher market can be segmented into up to 8 cups, 8 -12 cups, and more than 12 cups. By filter capacity, the market can be segmented less than 50 gallons, 50 to 100 gallons, and more than 100 gallons. Based on end-user, the market is segmented into residential and commercial. The commercial segment is further categorized into hotels & restaurants, office and school canteens, and others (catering service, etc.). By distribution channel, the market is segmented into online and offline. Key offline channels for water filter pitchers include large format stores, specialty stores, and independent retailers of household equipment.
Asia Pacific Market to Expand at Highest CAGR during the Forecast Period
- Based on region, the global water filter pitcher market can be classified into South America (SA), North America (NA), Europe (EU), Middle East & Africa (MEA), and Asia Pacific (APAC)
- Country-level bifurcation of the North America market includes the forecast and analysis for the U.S., Canada, and Rest of North America. Country-level analysis and forecast of the Europe market covers the water filter pitcher market in the U.K., Germany, France, and Rest of Europe. Country-level analysis and forecast for the Asia Pacific market includes major countries in the region such as India, China, Japan, and Rest of Asia Pacific. Middle East & Africa country-level analysis and forecast of the water filter pitcher market includes GCC countries, South Africa, and Rest of Middle East & Africa. The South America water filter pitcher market is categorized into Brazil and Rest of South America.
- Proliferation of urban population and rising importance of water purification for clean and safe drinking water is driving the demand for water filter pitchers in Asia Pacific. Filtered and purified water has emerged as a primary necessity for urban populations in developing economies due to the growth in waterborne diseases. Strong government initiatives in developing countries such as India and China to make people aware about waterborne diseases through various public campaigns is creating awareness about water purity and its benefits in rural regions. This in turn is anticipated to offer significant growth opportunities for the water filter pitchers market during the forecast period.
Key Players Operating in the Global Market
Key brands are focused on the expansion of product portfolio, distribution network, and production capacity. Additionally, technology advancement and strategic partnerships with government organizations to promote consumer awareness about water filtration needs and solutions are key focus areas of major companies operating in the global market.
Some of the major companies identified in the global water filter pitcher market are:
- Brita
- Aquagear
- Zero Technologies, LLC
- Helen of Troy, Inc.
- Clearly Filtered, Inc.
- Epic
- Invigorated Water
- Santevia Canada
- Kent RO Systems
- Alkaline Water Plus
Global Water Filter Pitcher Market: Research Scope
Global Water Filter Pitcher Market, by Size
- Up to 8 Cups
- 8 -12 Cups
- More than 12 Cups
Global Water Filter Pitcher Market, by Filter Capacity
- Less than 50 Gallons
- 50 to 100 Gallons
- More than 100 Gallons
Global Water Filter Pitcher Market, by End-user
- Residential
- CommercialHotels & Restaurants
- Office and School Canteens
- Others (Catering Service, etc.)
Global Water Filter Pitcher Market, by Distribution Channel
- OnlineCompany Owned Websites
- E-commerce Websites
- OfflineLarge Format Stores
- Specialty Stores
- Independent Retailers
The report on the global water filter pitcher market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.
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