Application Hosting Market:
- Application hosting is the process of providing, storing, and maintaining data and server space remotely in order to offer business applications over the internet. Enterprises can use application hosting services to host applications in a flexible, scalable, secure, and agile environment. These services provide end-to-end functional and technical support for hosting applications on their servers.
- The application hosting market is likely to be driven by the availability of complete hosting solutions with a variety of complementary services over the core offering, as well as the software-centered competitive advantage strategy.
- Application hosting helps businesses to leverage applications that are hosted online. This service provides various benefits that include lower prices owing to the pay-as-you-go module, smooth and effortless feature updates, and the ability to link hosted apps with existing data and systems. These factors increase application hosting usage, which is projected to boost the growth of the application hosting market during the forecast period.
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Global Application Hosting Market: Dynamics
Global Application Hosting Market: Key Drivers
- Acceptance and deployment of mobile apps is predicted to increase at a rapid pace. The growing use of smartphones throughout the world has driven businesses to invest in mobile apps. Mobile applications are now one of the main components of growth strategy of enterprises. Furthermore, mobile applications in various industries, such as BFSI, healthcare, and e-commerce, help to drive the sales of products and also enhances customer services. These applications require maximum uptime and high security. Therefore, various industry verticals are investing heavily in application hosting services, which is significantly impacting the growth of the market.
- The BFSI vertical is expanding its service offerings such as online banking and mobile banking across numerous delivery channels, due to the increased adoption of omni- channel business models. Banks require 100% uptime as well as robust data security to guarantee that mobile and online apps run smoothly. Therefore, they are adopting hosting services to transfer their workload to the cloud environment, leading to rising demand for application hosting across the globe.
- However, security and privacy concerns, and slow IT development in developing regions is the major restraint for the growth of the application hosting market.
- Nevertheless, exponential growth in cloud computing, increased infrastructure development, and expanding acceptance of advanced technologies in the government sector, along with the increase in number of companies offering SaaS is expected to offer ample growth opportunities to the application hosting market in the coming years.
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North America to Account for Major Share of the Global Application Hosting Market
- In terms of region, the global application hosting market is divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
- North America is recognized as the most advanced region in terms of technology adoption and infrastructure. The presence of a large number of application hosting providers in this region is the primary driving factor for the growth of the application hosting market.
- Asia Pacific is predicted to be the fastest growing market during the forecast period due to rising digitalization. In this region, businesses are rapidly integrating new digital technology into their operations. Furthermore, the application hosting market in APAC is expected to develop because of competitive pricing, a variety of delivery strategies, and a myriad of websites.
- In recent days, governments in countries such as India, Japan, Singapore, and China have encouraged the deployment of digital technology. Governments of these countries are supporting the use of digital applications due to the massive benefits they offer. This is anticipated to drive the application hosting market in this region.
Global Application Hosting Market: Competitive Landscape
Key Players Operating in the Global Application Hosting Market
Providers of application hosting are implementing development strategies to enhance their presence and consolidate their share in the market. Application hosting providers have adopted major growth strategies such as merger & acquisitions, partnerships and launches, and forming regional and global distribution networks in order to expand their presence in the market.
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Key players operating in the global application hosting market include:
- Amazon Web Services, Inc.
- IBM Corporation
- Apprenda Inc.
- Microsoft Corporation
- Capgemini
- Liquid Web
- Alibaba Cloud
- Navisite
- Oracle Corporation
- Rackspace Technology
- Sungard AS
- DigitalOcean
Global Application Hosting Market: Research Scope
Global Application Hosting Market, by Provider
- Cloud Hosting
- Infrastructure-as-a-Service (IaaS)
- Platform-as-a-Service (PaaS)
- Software-as-a-Service (SaaS)
- Managed Hosting
- Colocation Hosting
Global Application Hosting Market, by Application Type
- Web-based Applications
- Mobile-based Applications
Global Application Hosting Market, by Enterprise Size
- SMEs
- Large Enterprises
Global Application Hosting Market, by Industry
- BFSI
- IT & Telecom
- Media and Entertainment
- Healthcare
- Retail and E-commerce
- Manufacturing
- Government
- Others (Energy and Utilities, Travel and Hospitality, Education, Etc.)
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