The global A2P SMS market is projected to reach a value of ~US$ 101 Bn by 2030. The A2P SMS market is projected to expand at a CAGR of ~4% from 2020 to 2030. An increase in mobile subscriber base and growth in mobile marketing activities by marketers and application developers are positively impacting the market. Asia Pacific is anticipated to lead the global A2P SMS market in terms of revenue, followed by North America, during the forecast period.
A2P SMS Market: Competition Dynamics
The research study includes profiles of leading companies operating in the global A2P SMS market. Key players profiled in the report include Syniverse Technologies, LLC, AMD Telecom S.A., Fortytwo Telecom AB., CLX Communications AB, Ogangi Corporation, Silverstreet BV, Tanla Solutions Ltd., Symsoft AB, Cybercomm, Infobip Ltd, Route Mobile Limited, Angkor Data Communication Group Co., Ltd., tyntec, Nexmo, and DIMOCO.
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Leveraging Messaging Exchange Providers to Connect Enterprises and OTTs Application Providers with Customers: Opportunity
An e-Commerce enterprise may need to reach each operator individually to sign an agreement or work with numerous aggregators to roll out a service. Operators usually change their business models to drive competency. Some message exchange providers have inbuilt high-quality (SS7) direct interconnections, and are highly experienced in managing SMS traffic and block spammers from reaching mobile subscribers. Operators using solutions from messaging exchange providers have a competitive edge over others. Messaging exchange providers offer a single source for global mobile messaging with guaranteed excellence of service along with one-stop billing and support. This allows application providers and OTTs to concentrate on their core businesses. SMS traffic can be efficiently monitored and filtered to meet specific requirements of operators with the help of mobile messaging exchange providers. This would limit spam messages and enable operators to focus on catering to genuine enterprises, OTTs, and application providers.
A2P SMS: Market Segmentation
The global A2P SMS market has been segmented based on application, end-use industry, and region. In terms of application, the A2P SMS market has been segmented into pushed content services, customer relationship management services, promotional campaigns, interactive services, and inquiry related services. Based on end-use industry, the market is segmented into retail, BFSI, travel and transport, healthcare and hospitality, entertainment, and others.
Global A2P SMS Market: Segmentation
A2P SMS Market, by Application
- Pushed Content Services
- Customer Relationship Management Services
- Promotional Campaigns
- Interactive Services
- Inquiry Related Services
A2P SMS Market, by End-use Industry
- Retail
- BFSI
- Travel & Transport
- Healthcare & Hospitality
- Entertainment
- Others
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In the end, A2P SMS industry report specifics the major regions, market scenarios with the product price, volume, supply, revenue, production, and market growth rate, demand, forecast and so on. This report also presents SWOT analysis, investment feasibility analysis, and investment return analysis.
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