OTT content security is elongated as 'over the top' for delivery of TV content and film through internet. It does not require viewers or user to subscribe to the satellite pay service or their traditional. Today, OTT content security market is much larger with higher demand from users worldwide since they are increasingly shifting from pay-TV and traditional broadcasting to the modern and the trending OTT streaming services. The OTT content today is everywhere and is much in demand from the availability of several devices that supports online streaming of different content. The right holders require their precious content completely secure. This requires multi-disciplinary approach for security. For the service providers the protection of content is basically regarding revenue security and monetizing their rights.
In a multi-screen environment securing the content, is extremely challenging for the service providers. There are 6 major techniques of securing the OTT content. Protecting the content is not less than securing the bottom line. Multi-screen OTT service requires multi-DRM (Digital Rights Management) service. Also, flexibility is another major technique for proactive security. Digital Rights Management can be of utmost use beyond just security. Service providers can also secure their OTT content with watermarks and fingerprints. Greater quality comes with warrantee for optimal security.Major Key Players of the OTT Content Security Market are:
Synamedia, Akamai Technologies, INKA Entworks, Viaccess-Orca, Muvi LLC, Verimatrix, Inc., ABV International Pte. Ltd., and NAGRA, among others.
No comments:
Post a Comment