Bridal Gowns Market
For years, there has been a steady spending on bridal gowns as they are
considered a vital part of wedding dresses, witnessed in their substantial demand
in traditional wedding salons. The demand for bridal gowns is rising,
accentuated by the belief that wedding is once-in-a-lifetime experience for
families and brides need to look magnificent. This has accelerated the global
spending on bridal outfit. A burgeoning wedding market in various developing
and developed countries is reflecting positively on the growth of the bridal
gown market. In addition, the recurrent belief in the sanctity and institution
of marriage among various cultures is a key factor bolstering the spending on
wedding. The extensive launch of bridal gowns with exotic designs and
innovative styles in recent years has helped brides get a harmonious, majestic
look thereby bolstering their demand.
The bridal gowns market is projected to rise from a
valuation of US$32,454.2 Mn in 2017 to reach US$43,502.8 by the end of 2022.
The market is estimated to expand at a CAGR of 6.0% during the forecast period
of 2017–2022.
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An elaborate assessment of various factors and trends
impacting the growth of the bridal gowns market are:
The rising spending on bridal wear in various cultures world
over and the marketization of marriages, fueled by lavish spending on wedding,
are key factors driving the bridal gowns market. A large number of millennials
constantly entering the marriageable age, combined with the rising spending on
bridal outfits, is a key factor fueling the demand for bridal gowns world over.
The entry of online retailers in the market, supported by a
burgeoning e-commerce, is expected to be a game-changing strategy for bridal as
well as non-bridal companies as they seek to bridge the gap between mass
markets and traditional salon experience. The rising relevance of online
shopping experience for brides is attributed to some unique benefits they
confers on them, such as in expediting the overall marriage planning process.
To add to this, the presence of a centralized distribution facility of online
retailers may in various parts of the world be an attractive proposition for
buyers of bridal gowns. The launch of exotic bridal wear by online retailers is
further providing a robust fillip to the market.
The major styles of bridal gowns are ball gowns,
mermaid-style dresses, trumpet dresses, A-line dresses, sheath wedding dresses,
and tea-length wedding dresses. Of these, ball gown is projected to be the most
promising segment with its valuation estimated to be US$11,416.2 Mn by the end
of 2022.
Competitive Dynamics
Several players are experimenting with unique workmanship,
innovative designs, and better fabrics to design elegant and sophisticated
bridal gowns, in order to gain a better foothold in the market. The entry of
numerous players is expected to intensify the competition over the years. Some
of the leading players operating in the market are Kleinfeld Bridal Corp.,
David’s Bridal, Inc., Elie Saab France, Harrods Limited, JLM Couture, Inc.,
Justin Alexander, Inc., Maggie Sottero Designs L.L.C., and Moonlight Bridal
Design, Inc.
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