Free-to-air services market: Snapshot
The Europe, Middle East and Africa free-to-air
(FTA) services market is
highly fragmented, according to a report by Transparency Market Research (TMR).
In 2015, the top five players, namely British Broadcasting Corporation, RTL
Group, Deutsche Telekom AG, ITV Plc., and Mediaset SpA accounted for under
20.0% of the market shares. The market is conducive for aspiring players, and
hence, going forward it will likely see a lot of new entrants. Thus, the
competitive landscape will continue being highly fragmented. At present, a host
of companies are foraying into the market, particularly in the areas of
internet TV and pay TV in countries of Germany, Austria, and the U.K.
Major Key Players of
the Free-to-air services Market are:
BT Group Plc., British Broadcasting Corporation, ITV Plc., Deutsche Telekom
AG, RTL Group, ProSiebenSat.1 Media SE, Rai Pubblicità, Eutelsat S.A., Sky
Plc., and Mediaset SpA.
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The Europe, Middle East and Africa free-to-air service
market is slated to expand at a healthy CAGR of 11.8% during the period from
2016 to 2024 to reach a value of US$155.8 bn by the end of 2024 from US$63.98
bn in 2016. The satellite television segment is expected to outpace all others
in terms of growth rate in the near future. This is because of a number of
European nations fast opting for digital TVs, thereby filliping the demand for
satellite TV free-to-air service. The reason for the shift towards digital TVs
is because of its enhanced video quality and access to popular HD channel
services.
For the study, the EMEA free-to-air service market has
been segmented as follows:
Device Type
- Satellite
Television
- Cable
Television
- Mobile
TV
- Radio
High Internet Proliferation Amplifies Free-to-Air
Services Market
The robust usage of internet services coupled with the
availability of high speed internet in Europe and Middle East and Africa has
stoked free-to-air service market in the regions. Such internet speeds have
made it possible for users to stream HD videos and other FTA services. The
growing smartphone penetration and rapid shift among its users to 4G and
high-speed Wi-Fi services too has augured well for the EMEA free-to-air service
market. Europe at present leads the market with a significant share and will
continue to do so in the years ahead on the back of quick adoption of key
services in the EMEA free-to-air service market.
Special formats of transmission, if not frequent broadcast
techniques are also used for mobile television. If audio-visual content is
delivered via the Internet, the option to download and store programs can be
used for subsequent viewing. Increased amount of FTA channels and the growing use
of television smartphones are some of the main drivers for the growth of the
EMEA free-to-air service market.
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