The multimedia chipsets market is intensely competitive, characterized by the high levels of competition among top players to constantly diversify their offerings in the two primary segments-graphics chipsets and audio chipsets, notes Transparency Market Research (TMR). The markets for both the segments features a fairly consolidated landscape with a vast scope of product differentiation. In the graphics chipsets market, the top three players-Advanced Micro Devices, Inc., NVIDIA, and Intel—held a combinedly whopping share of 98.2% in 2014. The top three makers of audio chipsets jointly held a substantial share of 69.4% in the same year, finds TMR. These leading players are Realtek Semiconductor Corporation, Qualcomm, and Cirrus Logic, Inc. These players are in constant pursuit of diversifying their products and are focused on developing innovative products for a variety of multimedia applications, in order to consolidate their shares in various regions.
Fueled by low investment required for entering the market, the threat of entry from new players is expected to intensify in the coming years, observes TMR. A number of players are collaborating with various chip makers and forming partnership agreements to bring down the high cost of setting of manufacturing units in the initial years. Competitive pricing and the development of high-performance multimedia chipsets are the key strategies adopted by several players to gain a competitive edge over others.
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