The India water purifier market is fairly consolidated as the landscape is dominated by just two players in 2015, finds Transparency Market Research (TMR). These leading companies--Kent Ro system Ltd. and Eureka Forbes—accounted for a leading share of 65.0% in the India water purifier market. However, the vendor landscape is characterized by high degree of competition in the regional market on account of several small and medium-scale sized companies foraying to tap into unmet needs. Top players focus on offering cost-effective water purifier equipment and are relying on better after-sales services to gain a better foothold in the India water purifier market.
The India water purifier market stood at US$1.1 billion in 2015 and is projected to reach a worth of US$4.1 billion by 2024 end. During the forecast period of 2016–2024, the regional market is expected to clock a robust CAGR of 15.4%.
Among the various technologies used in water purifiers, the reverse osmosis (RO) held a major share of approximately 37.0% in 2015. The growth in the segment is propelled by rising attractiveness of the technology among consumers. Apart from this, UV water purifier technology is also expected to garner substantial steam during the assessment period.
Among the various end users, water purifiers are expected to witness substantial uptake among commercial and household segments. In particular, household segments are anticipated to rise at a CAGR of 15.5% during 2016–2024. The vast uptake is on account on rising demand for pure drinking water.
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