Laundry Care Market - Description
Laundry care market is changing drastically since past few
years as consumers have started finding value in their purchases. With US
economy still recovering from economic downturn, many consumers are evaluating
their purchasing habits to ensure that they obtain greatest value for their
money. Increasing preference for scented laundry
care products and allergenic/ green products, and development of
new products is gaining consumer acceptance and accelerating the growth of
laundry care industry. Most market segments are growing at more than 5% growth
rate annually. Detergent liquid - the largest market segment of laundry care
industry has undergone double digit growth.
Major Key Players of
the Laundry Care Market are:
Procter & Gamble, Unilever, The Clorox Company, The Dial Corporation,
Church & Dwight, USA Detergents, Colgate-Palmolive Company Ltd., Reckitt
Benckiser Inc., SC Johnson and Son Inc., Orange Glo International, Huish
Detergents, and others.
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With recovery from global economic downturn and increasing
spending on personal hygiene, there is an increasing demand for laundry care
products and this industry is expected to accelerate in developing nations in
coming few years due to product innovations and reduction in prices because of
increasing competition.
Market Segmentation
Based on Product
- Laundry
Detergents
- Fabric
Softeners
- Bleach
- Other
Specialty Products
- Eco-Friendly
Products
This research report analyzes this market based on its
market segments and major geographies. This research report provides complete
analysis of major market segments, current market trends, factors driving
market growth, restraints, industry structure, and market projections for
upcoming years. This report also provides analysis of technological
improvements in this industry, Porter’s five force model analysis, and complete
company profiles of top market players. It provides review of micro and macro
factors significant for existing market players and new entrants along with detailed
value chain analysis.
Geographies analyzed under this research study are
- North
America
- Asia
Pacific
- Europe
- Rest
of the World
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The report sheds
light on various aspects and answers pertinent questions on the market. Some of
the important ones are:
1. What can be the best investment choices for venturing
into new product and service lines?
2. What value propositions should businesses aim at while
making new research and development funding?
3. Which regulations will be most helpful for stakeholders
to boost their supply chain network?
4. Which regions might see the demand maturing in certain
segments in near future?
5. What are the some of the best cost optimization
strategies with vendors that some well-entrenched players have gained success
with?
6. Which are the key perspectives that the C-suite are
leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status
of key regional markets?
8. How will the emerging political and economic scenario
affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various
segments?
10. What will be the barrier to entry for new players in the
market?
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