Globalization has transformed the automotive industry throughout the globe, with continuously heaving competition amongst automotive vendors. Development of automotive cup holder is one of the important innovations because of the growing consumption of beverages while driving which have ensued in the automotive industry, in recent years.
Various automotive cup holder designers have provided
technologies and styles to hold the beverages, but at high speeds and tough
roads, it is difficult to keep the beverages from spilling out. One of the
latest technologies used by Maksimatic in the automotive cup holder market was
to provide a 360-degree spinning cup holders which can adjust according to the
road settings. Apart from providing a spin to the cover, this technology also
provides a spin to the liquid inside which keeps it away from falling. This
technology was tested and gained popularity among the consumers. Apart from
providing a spill free holder consumers are also looking for the temperature
control automotive cup holder which keep their drinks hot or cold as per the
requirement. This is achieved by using certain thermostatic materials at the
bottom which are used in the thermos, and they maintain the required
temperature.
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Market Overview:
Accessories in automobiles are essential nowadays. It is
important for designers to put their efforts on the interiors of the
automobiles, as the consumers have started spending their money for comfort and
efficiency. Automotive cup holder market has started gaining popularity because
of the growing consumers, and their need of holding their beverages in the
vehicles. Automotive cup holder seems like a simple accessory in the
automobiles, but the technology and the ideas used for providing a spill free
cup holder is difficult. Due to the growing urbanization people have started
taking decisions on buying automobiles not only on the basis of speed and fuel
efficiency but also by the looks, interiors, accessories and the technologies
which are provided in the automobile. The automobile cup holder market is
expected to grow with a decent CAGR in the forecast period.
Market: Key Players
Few of the major key players active in the automotive cup
holder market includes Bestek, Custom Accessories, Pioneer Corporation, Lloyd
mats, Covercraft Industries, JVISUSA LLC, Maksimatic, Bell Automotive products,
Bracketron, Dorman, and Proline.
Overall it can be concluded that the growth prospects of the
automotive cup holder market are promising, as adoption across most of the
regional markets is set to increase in the foreseeable future, with substantial
projected gains in some areas.
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