Frozen Fruits and Vegetables Market – Overview
Freezing is a widely used method for food preservation. The
process allows the preservation of texture, taste, and nutritional value in
foods. The freezing process reaps the advantages of low temperatures at which
chemical reactions are reduced, cellular metabolic reactions are delayed, and
microorganisms cannot grow. The freezing process is employed for long-term
preservation of various food and vegetables, providing them with an extended
shelf-life. The process involves the lowering of temperature of the product to
-18 ºC or below. This results in the change of the physical state of food,
since the energy is removed by cooling the fruits and vegetables below freezing
temperature. The extremely cold temperature retards the growth of
microorganisms and slows down the chemical changes that affect the quality of
the product and spoils it.
Frozen
Fruits and Vegetables Market – Key Players Prominent
players in the global frozen fruits and vegetables market include Ardo NV
(Belgium), Simplot Australia PTY Ltd (Australia), Dole (U.S.), HJ Heinz (US),
Pinnacle Foods Corp. (US), Findus Sverige AB, (Sweden), General Mills (U.S.),
and Bonduelle Group (France).
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Frozen Fruits and Vegetables Market – Drivers and
Restraints
Frozen fruits and vegetables are gaining traction among
consumers owing to the numerous advantages they offer over fresh produce.
Increasing trend in the food industry for steady supply of seasonal fruits and
vegetables throughout the year acts as a major driving factor of the industry.
Furthermore, rising awareness about the nutritious value of frozen fruits and
vegetables and the growing trend of clean eating have also fueled the industry.
Moreover, increasing technological developments along with improving cold
storage chains in emerging countries have led to the development of a
systematic supply of network of frozen fruits and vegetables. Other factors
influencing the frozen fruits and vegetables market in a positive manner
include urbanization, fast-paced lifestyles of consumers, increasing disposable
incomes, and aggressive marketing by manufacturers. Changing consumption
patterns and increasingly hectic lifestyles of consumers have also propelled
their demand. Rising demand for newer flavors and ingredients in the product
have also fueled the industry growth. Increasing demand for convenience across
the globe has also pushed frozen fruits and vegetables right up in the foods
category. Countries with a shortage of fresh fruits and vegetables prefer
frozen fruits and vegetables, since the freezing process preserves the food and
does not involve the usage of any unwanted additives in the bags of frozen
goodies, like strawberries and spinach.
Frozen Fruits and Vegetables Market – Segmentation
The frozen fruits and vegetables market can be segmented
based on type, form, packaging, application, and region. Based on type, the
market can be segregated into fruits and vegetables. In terms of form, the
market can be classified into puree, whole, topping bar, and other processed
forms. Based on packaging, the frozen fruits and vegetables market can be
segregated into <10 kg, >10-15 kg, 15-30 kg, and >30 kg. In terms of
application, the fruits can be further sub-segmented into fruit juices &
smoothies, whole fruits, salads & desserts, breakfast cereals, yoghurt,
bakery foods and others and the vegetables can be further sub-segmented into
whole vegetable, pizza toppings, RTE (Ready to Eat Foods), salads, pastas &
noodles, soups and others. The frozen vegetable segment of type category is
expected to dominate in terms of market share during the forecast period.
Demand for frozen fruits such as red fruits, tropical fruits and citrus fruits,
and apricots & berries is anticipated to be higher than other fruits owing
to their increased application in dairy products, baked foods, and
confectionery items.
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