Virtual and Augmented Reality Market
The global virtual and augmented reality market is
expected to reach a value of US$ 2,408,749.7 Mn by 2027.
The market is estimated to expand at a CAGR of 86.0% during
the forecast period from 2019 to 2027.
Virtual and augmented reality is a suite of hardware,
service and software components allowing end-users to visualize and experience
virtual environment in real-time. The virtual reality (VR) and augmented
reality (AR) market is expected to witness a rise in demand owing to the
growing demand for AR and VR services, affordable hardware cost, and growing
end-use applications. Furthermore, the demand for AR and VR services is
expected to gain importance due to its adoption in multiple end-use sectors.
High focus on technological innovation is expected to create demand for new VR
and AR hardware devices. Since, the market is in its nascent stage, VR and AR
is expected to witness high investment scenario from venture capitalists in the
coming years.
Major Key Players of the Virtual and
Augmented Reality Market are:
Google, Inc.,
Samsung Electronics Co., Ltd., Microsoft Corporation, Sony Interactive
Entertainment LLC, Oculus VR LLC, HTC Corporation, ZeroLight Ltd., EON Reality,
Inc., Nokia Corporation, Barco N.V., Blippar.com Ltd., Aurasma Ltd.
(Hewlett-Packard Development Company. L.P), MindMaze SA, Virtalis Ltd., Manus
Machinae B.V., Independiente Communications Ltd., VirZOOM, Inc. and NuFormer
Projection B.V. are major players profiled in the global VR and AR market
report.
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Augmented Reality Market” at: https://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=10556
VR and AR players are focusing on providing compact hardware
solutions to their end-users, since it would help to increase the adoption rate
of devices among end-users. Media and entertainment, and gaming are some of the
prominent end-use sectors where VR and AR are expected to witness rapid
adoption in the coming years. Currently, VR and AR players are looking for
partnership with ecosystem players as part of their strategy in order to
increase their market share globally.
In 2019, North America was the largest market for VR and AR
solutions, accounting for a highest share. The presence of a large number of VR
and AR players and high consumer disposable income is expected to support the
demand for VR and AR in North America in the coming years. However, this trend
is expected to change in the coming years depending upon the VR and AR adoption
in other regions.
The global VR and AR market is segmented as below:
Global VR and AR Market
By Component
- Hardware
- Head
Mounted Display
- Head
Up Display
- Glasses
- Console
- Sensor/Input
- Other
(Camera and Projector)
- Software
- Service
By End-use Application
- Healthcare
- Education
- Retail
- Gaming
- Construction
- Media
and Entertainment
- Automotive
- Defense
and Aerospace
- Others
(Manufacturing and Energy)
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