Companies in the global esterquats market are seeking well-thought community management along with growth marketing plans for gaining a competitive edge over their competitors. Tactful leverage of digital marketing has become imperative for the companies that aim at capturing mindshare of their consumer post-launch of their products. New market entrants are carefully selecting their genres and niches, so as to compete on equal footing with leading players, who possess end-to-end development studios, years of skills & experience, and larger production capabilities.
With rising competition in the global esterquats market,
both regional and local competitors are witnessing parallel growth, led by
strategies such as technological innovation and M&A for gaining an edge
over their competitors. Emerging players are facing difficulties to compete
with established vendors in terms of product reliability, quality issues, and
technological innovations. A new report of Transparency Market Research
profiles key players underpinning expansion of the global esterquats market,
which include Evonik Industries, Kao Chemicals, Akzo Nobel, Stepan Company,
Solvay Group, Berkshire Hathaway Inc., Italmatch Chemicals S.p.A., and The Dow
chemical company.
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The report foresees the global esterquats market to exhibit a steady increase in revenues during the forecast period, 2017 to 2026. Sales of esterquats across the globe are estimated to bring in nearly US$ 3,400 Mn revenues by 2026-end.
Palm-Based Esterquats Gaining Huge Acceptance
On account of their excellent environment-friendly profile,
esterquats are gaining immense traction as the surfactant of choice over the
conventional quats or distearyl dimethyl ammonium compounds. Palm-based
esterquats, in particular, are gaining huge acceptance over animal-based raw
materials. Properties of palm-based esterquats have been deemed comparable with
commercial esterquats, as derived from tallow, thereby making them suitable for
production of fabric softeners. In the anti-static property, palm-based
esterquats exhibit high performance toward acrylic and polyester fabrics.
Factors such as the supportive government regulations
imposed that mandate utilization of environment-friendly products are likely to
pose a positive impact on demand for esterquats in the upcoming years.
Technological advancements in esterquats have led toward the development of the
ultra-concentrated products that have upto 25% solid content. These
advancements have further facilitated availability of cost-effective high
performance esterquats on a large scale.
APEJ to Lead Global Esterquats Market
Asia-Pacific excluding Japan (APEJ) is envisaged to lead the
global market for esterquats, with more than one-third market revenue share
during the forecast period. APEJ is also anticipated to remain the
fast-expanding market for esterquats. Europe and North America are also
expected to high shares of the market, with the market in North America
projected to register a relatively faster expansion than Europe through 2026.
Demand for esterquats in these regions is mainly driven by the strict
government regulations pertaining to utilization of eco-friendly products in
end-use applications.
Revenues for esterquats sales for industrial applications
will increase at the highest CAGR through 2026. Esterquats seeks high demand as
cationic surfactants for use in industrial applications that include paper
softening, washing, and cleaning products. Surface activity, antistatic, and
antimicrobial properties of esterquats have made them popular selection for
various industrial applications.
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Based on form, revenues from liquid esterquats are expected
to remain slightly larger than those amassed from dry esterquats. However,
revenues from sales of dry esterquats are projected to register a comparatively
faster increase through 2026.
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