The growing awareness on hygiene in the area of hotels, restaurants, and catering sector world over is a key trend driving the evolution of the away from home tissue products market. A sustained focus on the importance of hygiene and sanitation across communities in public places such as hospitals, hotels, and offices is a primary factor that has propelled the demand for different away-from-home tissue products such as napkins, toweling, toilet papers, facial tissues, and sanitary napkins. In several developing and developed regions, the adoption of active prevention measures against a number of diseases, notably contagious ones, has boosted the demand for these products as they are found to be more effective than traditional hand dryers and cloth towels. Substantial technological advances in the packaging machinery and the advent of more affordable and environmental-friendly products are recent developments favorably impacting the market.
The global
away from home tissue products market is projected to rise from
a valuation of US$25,566.3 Mn in 2017 to reach US$31,449.9 Mn by end of 2022.
The market is forecast to rise at a CAGR of 4.2% from 2017 to 2022.
An insight into notable trends and factors influencing
the growth of the global away from home tissue products market is offered here:
The rising focus on hygiene, sanitation, and comfort in the area
of healthcare, hospitality, food service, and retail is a key factor driving
the demand for various away from home tissue products. The growing demand for
better protection products against contagious diseases in hotels and catering
services, commercial institutions, healthcare institutions, and public places
is bolstering the adoption of away from home tissue products. A burgeoning
hotels, restaurants, and catering sector, coupled with improving consumer
spending in several developing and developed countries, is a prominent trend
accentuating the market.
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The intensifying demand for environmentally preferable
options and recyclable napkins and facial tissue products is a key factor
expected to fuel the away from home tissue products market. The advent of
tissue products in various sizes, weight, and color in order to meet the
specific criteria of end users is a key factor accentuating the market.
However, the availability of lower quality away-from-home tissue products is a
notable factor likely to hamper the market in some regions. In addition, a low
hotel room occupancy in some countries still recovering from the adverse
effects of global recession of 2009 is also likely to affect the profitability
of players. Nevertheless, the rising demand for towel and tissue products in
the food service industry has opened up lucrative avenues for market players.
Geographically, currently North America is the leading
market holding the major revenue share in 2016. However, Asia Pacific excluding
Japan (APEJ) is projected to rise at major CAGR during 2017–2022 and outpace
North America by contributing the leading revenue of US$8,841.4 Mn by the end
of 2022. The growth is expected to be fueled by a rapidly rising demand for
away from home tissue products in the hotels, restaurants, and catering sector,
especially in several emerging economies. Of all product types, the toweling
segment is anticipated to dominate the market in 2017 and is expected to hold
the major share of 45.3%, by the end of the forecast period.
Competitive Dynamics
A number of established players are focused on offering
higher-quality recyclable hygiene products to meet diverse needs of end users,
especially in workplace, healthcare and hotel environments. Emerging players
are focused on launching affordable products in order to gain a competitive
edge over others. Some of the leading players operating in the global away from
home tissue products market are Kimberly-Clark Corporation, Georgia-Pacific
LLC, Svenska Cellulosa Aktiebolaget, Cascades Inc., Procter & Gamble Co.,
Sofidel Group, Weifang Lancel Hygiene Products LTD, Asia Pulp and Paper, Kruger
Inc., and MPI Papermills.
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