Baby care and mother care products are meant for infants and mostly children under the age of four. These products are specifically formulated to be non-irritating and have mild use ingredients which are selected to make the products organic and natural. A number of key players now manufacture personal care products for mother and child that are designed specifically for use during pregnancy.
The global baby
care and mother care market is influenced by many factors such
as increase in birthrate, affordability, and changing lifestyle. Growing infant
population in emerging countries such as China and India along with the rising
focus on e-commerce has led to the development of the baby care and mother care
market. Extensive urbanization in different regions has also led to growth in
the number of nuclear families with both parents working, driving per capita
expenditure on baby care as well as mother care. Among the many baby care
products, pacifier and breast pumps (product for babies and mother
respectively) play a key role in the market. However, regular usage of
pacifiers may lead to infection in babies. Rise in awareness about baby care
and mother care products in developing countries and usage of technology in
products such as cribs, strollers, and toys are projected to generate
opportunities for the baby care and mother care market.
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The global baby care and mother care market can be segmented
based on product type, distribution channel, and region. Based on product type,
the market can be bifurcated into infant formula, diapers, apparel, toys,
maternal products, vitamins & dietary supplements, cribs & strollers,
personal care, feeding products, and others such as health & safety
products, and childproofing & safety products. Feeding products are further
divided into cups, pumps, sterilizers, pacifiers, bottles, and others (formula
dispenser, snack container, etc.). Based on distribution channel, the market can
be segmented into offline distribution channel and online distribution channel.
Online distribution channel comprises company websites and e-commerce websites.
Offline distribution channel includes organized channel and unorganized
channel. The baby care and mother care market is dominated by offline channels;
however, online channels are projected to positively impact the purchasing
scenario throughout the forecast years.
In terms of region, the global baby care and mother care
market can be segmented into North America, Europe, Asia Pacific, Middle East
& Africa, and South America. Country or regional level analysis of North
America features the U.S., Canada, and Rest of North America. Analysis and
forecast of the baby care and mother care market in Europe includes the U.K.,
Germany, France, and Rest of Europe. Similarly, the Asia Pacific market
includes India, China, Japan, and Rest of Asia Pacific. Middle East &
Africa comprises GCC, South Africa, and Rest of Middle East & Africa. The
baby care and mother care market in South America can be split into Brazil,
Mexico, and Rest of South America. North America and Europe dominate the baby
care and mother care market. Both the regions are projected to maintain their
dominance throughout the forecast years. However, the baby care and mother care
market in Asia Pacific is anticipated to have strong growth as compared to
other regions in the near future.
Key companies operating in the global baby care and mother
care market include Pigeon Corporation, Munchkin, Inc., Medela AG, Koninklijke Philips N.V.
(Avent), Handi-Craft Company, Artsana USA, Inc., Bonny Baby Care Pvt. Limited,
Haberman Products, Humana Baby, Johnson & Johnson Private Limited, Kids II,
Inc., Kimberly-Clark Corporation, Linco Baby Merchandise Works Co., Ltd.,
Nurture-Elle Nursing Apparel, Reckitt Benckiser, Regal Babycare Products
Manufacturing Co., Ltd., Sinya Industrial Co., Ltd., The Himalaya Drug Company,
and The Procter & Gamble Company. Major players are focusing on
expansion, collaborations, and acquisitions with new startup companies in order
to increase substantial market share.
This study by TMR is all-encompassing framework of the
dynamics of the market. It mainly comprises critical assessment of consumers'
or customers' journeys, current and emerging avenues, and strategic framework
to enable CXOs take effective decisions.
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The study strives to evaluate the current and future growth
prospects, untapped avenues, factors shaping their revenue potential, and
demand and consumption patterns in the global market by breaking it into
region-wise assessment.
The following
regional segments are covered comprehensively:
- North
America
- Asia
Pacific
- Europe
- Latin
America
- The
Middle East and Africa
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