Massage chair is a chair used for body massage, across personal care service outlets, but not limited to the same. Massage chair witnessed substantial increase in sales among individual buyers over the last few years, of which premium products segment buyer accounts for leading share and a new segment by the name luxury massage chair surfaced in the global luxury personal care products market. The rapid increase in the use of massage chairs has created a burgeoning market demand for luxury massage chair globally leading to an exponential market growth. The massage chair has experienced remarkable product innovations over the last few years.
Apart from traditional chairs, massage chairs are now
available as robotic massage chairs which use electronic vibrators and motors
to provide a massage, which is expected to boost the global luxury massage
chair market over the forecast period. Massage chair improves circulation which
promotes muscle healing. It allows the body to carry nutrients and oxygen to
the organs and cells of the body and removes the unwanted toxin from the body.
Majority of the world population suffering from physical and mental stress
which affects their body. The massage chair is the best possible way to
relive the stress. Manufacturers are promoting their products through mass
communication.
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Market Segmentation
Luxury massage chair market is segmented by nature, types,
distribution channel and by the end user. By nature, the global luxury massage
chair market is segmented by traditional and robotic. Traditional massage chair
focuses on head, neck, shoulder, back, arms and hands. Due to its portability,
one can take in offices, in traveling and other places. Robotic massage chair
contains internal electronic motors and gears designed to massage the person
sitting on them. Global Luxury massage chair market is also segmented by types
that include full body massage chair, upper body massage chairs, air massage,
zero gravity, and heat therapy. Full body massage chair includes every area of
the body neck, Shoulders, Back, Calves and Feet. Upper body massage chairs
cover only neck shoulder and arms. Air massage chairs will use
a plethora of airbags to provide the massage rather than the standard
roller massage chairs on the market. With air bags, one can mostly find them in
areas that aren’t always massaged, such as arm, hands, feets and legs. In Zero
gravity chair, one will be lying back as the vertebra in your spine starts to
stretch and realign itself.
By distribution channel, luxury massage chairs are available
in supermarkets/hypermarkets, specialty stores and online retailing. Online
retailing is becoming the most important channel in emerging markets such as
India, China, Indonesia and Russia. To achieve competitive advantage,
manufacturers rely on strong distribution channels. By end user, it is used for
personal and for commercial.
Regional Outlook
By region global luxury massage chair market is segmented
into North America, Europe, Asia-Pacific countries, Middle East and Japan.
There is a high penetration of massage chair in developed countries like USA
and UK due to its increased affordability. There has been increasing
demand massage chairs from Asian countries such as India, China,
Japan, South Korea, Singapore, and Australia due to stress. In
India 51 percent people suffer from stress due to work pressure and 50 percent
suffer due to personal finances. Another factor contributing to stress is
continuous instability in the world economy are fuelled to have growing
pressure.
Drivers
Growing awareness about the massage techniques is increasing
the market of massage chair market. Due to busy lifestyles, people often visit
massage therapist due to which manufacturers have manufactured massage chairs
that ensure relief from all the pains. Various health benefits like improving
knee osteoarthritis, anxiety, depression, prevent high blood pressure and
reduced the symptoms of cancer from massage chair are expected to increase the
market for luxury massage chair in the forecast period. Along with the massage
therapy luxury massage chair also offers other complimentary therapies such as
acupressure, aromatherapy, and physiotherapy which becomes an integrated part
of the solution reducing mental and physical stress. As a result, people are
opting for massage therapies, and this is fueling the growth for massage chairs
market.
Consumer shifting from medicines to massage therapies due to
health related benefits is the growing trend for massage chair market. Launches
of the new product in the market is one of the trend for luxury massage chair
market.
The challenge for luxury massage chair market is due to its
weight and space. Sometimes people don't fit in the chair due to their weight
or due to the small size of the chair which is the biggest problem. This put
forth the need for customized massage chair for every individual, and
manufacturers encounter challenges in developing the same.
Key Players
Some of the key manufacturers are: Panasonic Corporation, Family
Inada Co, Ltd, Fujiiryoki, Johnson Health Tech Co, Ltd., Osim
International Ltd, Cozzia USA
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The following
regional segments are covered comprehensively:
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