Advances in Technologies Widen Market Opportunities for Microprinting Use
Microprinting Market: Introduction
- Microprinting
has been termed by many as the tiny solution for big security problems.
This predominantly anti-counterfeiting strategy – involving the production
of recognizable characters and patterns on a printed medium invisible to
the naked eye – has emerged as an inexpensive security solution for a
number of industry verticals. At present, currency presents the smallest
and highest quality of microprint since it requires the utmost level of
counterfeiting deterrence. As a result, the popularity of microprinting is
based on the urgent need to detect and curb fraudulent activities. The market
for microprinting is expected to witness considerable
growth during the forecast period.
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Key Drivers and Opportunities of the Global Microprinting
Market
- The
global market for microprinting is relatively mature, making it difficult
for new entrants to survive. Existing players have a number of factors
working in their favor. One of the most important forces driving the
microprinting market is the development and introduction of innovative
products. For instance, the development of cost-effective microprinting
technologies has greatly improved its range of applications in different
industry verticals.
- In
addition, surge in research activities by universities around the world to
improve the scope of microprinting has fueled future opportunities for
players in this market. The growing use of microprinting in stamps and
currencies is also expected to drive the market during the forecast
period.
- In
recent years, corporate organizations and governments have been adopting
the microprinting technique for licenses and identity cards to curb their
misuse and prevent fraudulent activities. This has greatly supported the growth
of the microprinting market.
- The
various inks and techniques used in microprinting are special inks, UV
invisible inks, micro-embossing, magnetic inks, infrared ink marking, and
others. Microprinting has been gaining prominence in a number of applications,
including stamps, labels, packaging, consumer electronics, currency, bank
checks, defense, and ID cards. ID cards and packaging are the most popular
applications of microprinting and these segments are anticipated to
exhibit the highest growth by the end of the forecast period. Bio sensing
and biomaterials are some of the emerging applications of microprinting.
Asia Pacific to Hold Major Share of the Global
Microprinting Market
- In
terms of region, the microprinting market can be divided into North America,
Europe, Asia Pacific, Middle East & Africa, and South America.
- Rise
in infrastructure spending and R&D activities in the fields of
consumer electronics, healthcare, and security is a sign that the
microprinting market in Asia Pacific is likely to gain momentum in the
coming years.
Key Players Operating in the Global Microprinting Market
- Hewlett-Packard
Company
- Huber
Group
- Diagramm
Halbach GmbH & Co. KG
- Saueressig
GmbH Co KG
- Brady
Inc.
- Micro
Format Inc.
- Xerox
Corporation
- Gallas
Label & Decal
- Kanematsu
USA
- Printegra,
An Ennis Company
Global Microprinting Market: Research Scope
Global Microprinting Market, by Product Type
- Colour
- Monochrome
Global Microprinting Market, by Ink and Techniques
- UV
Invisible Inks
- Micro-embossing
- Magnetic
Inks
- Others
(Infrared Ink Marking, etc.)
Global Microprinting Market, by End-use Industry
- Banking
& Finance
- Corporate
- Government
- Packaging
- Others
(Healthcare, etc.)
Global Microprinting Market, by Price
- Low
- Medium
- High
Global Microprinting Market, by Distribution Channel
- Direct
- Indirect
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