In the field of content delivery and broadcasting, content from multi - screen videos can be transformed into any other or multiple formats, resolutions, and bit rates to display the content on devices such as mobile phones, televisions, tablets, or a personal computer. Technological developments are leading to continuous innovations in the media industry. Today, people have altered their way of watching streaming content. Watching video content over mobile phones, tablets, and computers is the most common trend seen among the younger and middle – aged population, thus providing an opportunity for multi - screen video solution providers.
The global multi
- screen video (platform & services) market is segmented on
the basis of component, end user, and region. By component, the multi - screen
video (platform & services) market is segmented into software and services.
On the basis of software provided, the segment is further bifurcated into
on-premise and cloud deployment. Presently, large size enterprises are focusing
on the adoption of cloud technology as an essential model for their business
process development. Similarly, small and medium enterprises (SMEs) are also noting
the advantages and moving toward cloud adoption to improve their productivity.
These factors are estimated to generate new opportunities for cloud based multi
– screen solution providers. On the basis of services, the global multi -
screen video (platform & services) market has been segmented into
implementation service, consulting, and integration service.
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Based on end user, the global multi - screen video (platform
& services) market can be segmented into large size enterprises and small
and middle size enterprises (SME’s). Large size enterprises are estimated to
have a larger share in the multi - screen video (platform & services)
market due to their rising investments and rapid adoption of advanced
technology, whereas low capital investments are further supporting the growth
of small & medium enterprises in the market.
Region wise, the global multi - screen video (platform &
services) market is segmented into North America, South America, Europe, Asia
Pacific (APAC), and Middle East & Africa (MEA). North America is estimated
to dominate the multi - screen video (platform & services) market in terms
of revenue contribution share followed by Europe. North America is expected to
witness major growth and hold the largest market share during the forecast
period. The U.S and Canada are projected to drive the growth of the market in
this region due to rising investments in R&D of companies and technological
advancements in this region. However, among all the regions, APAC is expected
to create significant market opportunity for key players operating in the multi
- screen video (platform & services) market due to growth in
industrialization in this region during the forecast period. In APAC, the
leading countries contributing to the growth of the multi - screen video (platform
& services) market are Japan, China, South Korea, India, and Singapore.
Key players in the global multi - screen video (platform
& services) market include Internationa Business Corporation, Divitel, TO
THE NEW, Accedo Group, Cisco Systems, among the others. Key players are majorly
focusing on introduction of advanced solution offerings with customized
features in order to strengthen their position in the market. Multi - screen
video (platform & services) enterprises are also focusing on modifying their
pricing packages to strengthen their position in the global multi - screen
video (platform & services) market. Vendors in the market are focusing on
developing solutions diversifying their portfolio that can fulfill all the
requirements of the end users. These vendors compete mainly in terms of
customer relationship and the way they meet and address expectations of their
end users.
The report offers a comprehensive evaluation of the market.
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projections about market size. The projections featured in the report have been
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and demand
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size
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trends/opportunities/challenges
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The regional analysis covers:
- North
America (U.S. and Canada)
- Latin
America (Mexico, Brazil, Peru, Chile, and others)
- Western
Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium,
Netherlands, and Luxembourg)
- Eastern
Europe (Poland and Russia)
- Asia
Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
- Middle
East and Africa (GCC, Southern Africa, and North Africa)
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included under the purview of the study. By doing so, the report projects the
attractiveness of each major segment over the forecast period.
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