Research Report to Understand Demographical Landscape of Shampoo Bar Market

Shampoo Bar Market: Introduction

Shampoo bar is the bar form of liquid shampoo. Manufacturers produce shampoo bars by concentrating cleansing and conditioning agents into bars, then removing all the water that enabled the ingredients to maintain their liquid form. Solid shampoo bars are usually made by small companies that focus on a limited line of all-natural goods. These businesses tend to integrate cleaner ingredients and validate higher ethical standards than huge brands that mass produce a wide range of skincare and hair care products. It works like a regular body bar of soap. A solid shampoo bar starts to foam when rinsed in the shower or bathtub. This lather from the shampoo bar is used to massage the scalp and wet hair, just like liquid shampoo.

Key drivers of the shampoo bar market

• Increasing awareness among customers regarding personal hygiene and safety from harmful chemicals including parabens, phthalates, and aluminum salts is expected to surge the demand for shampoos obtained from organic, herbal, and natural ingredients.
• Besides, changing consumer choices in favor of natural ingredient products due to their advantages such as dandruff protection and hair fall control is expected to increase the demand for shampoo bars during the forecast period. According to the American Academy of Dermatology (AAD), approximately 80 million Americans (30 million women and 50 million men) are affected by hair loss. These health issues are promoting the usage of all-natural and organic hair care products, including shampoo bars.

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Product innovation creating opportunities in the shampoo bar market

Usage of shampoo bars reduces the use of shampoo bottles that are usually made of plastic supplied by the destructive petroleum and fossil fuel industry. Roughly 91% of plastic is not successfully recycled. Most plastic bottles land up in the ocean and landfills. Shampoo bars, on the other hand, are packaged in paper boxes that are easily recyclable and biodegradable. In 2017, U.S. paper had a recycling rate of 67.9%, a far cry from plastic’s 9%. Government policies are supporting organic and natural cosmetics and personal care products which create new opportunities for the product. Manufacturers are embracing marketing strategies such as new product launch, expansion of retail chains, and mergers and acquisitions. In 2017, Rocky Mountain Soap Company Inc., a Canada based shampoo bar manufacturer, announced the expansion of its retail chain. The company decided to add 10 retail shops in western Canada. These factors create new opportunities for the product in the market.

High concentration of cleanser a restraint for the shampoo bar market

Chicago-based master stylist Jon-David says that high concentration of cleanser in shampoo bars tend to give it more of a waxy consistency, which can expand in the hair. This happens because the soap—which is saponified oils and an alkali—reacts with water when used, and this forms soap scum,” says Kirsten Connor, formulator and creator at Flourish Body Care. Those with mostly long, porous, or curly hair may encounter tangles and frizz, along with that “coated” feeling, something Susonnah G. Barklow, editor at NaturallyCurly.com, highlights. “Personally, I find the act of rubbing a bar of soap on my head awkward,” she says. “And it almost always results in very tangled hair. These factors are restraints of the shampoo bar market.

Asia Pacific the dominant region

Manufacturers are introducing new products which are organic, herbal, and chemical. Over the past few years, Australia, New Zealand, and China have witnessed an increase in product launches. For instance, in January 2017, Lush Retail Ltd. re-launched its shampoo bar product with a cruelty-free message. These factors make Asia Pacific the dominant market for shampoo bars at present and will also have an impact over the coming years.

Key players operating in the global market

Companies are working on product innovation and development to increase their customer base. Furthermore, key companies are adopting the merger and acquisition strategy to improve their market revenue at the global level. Some of the major companies identified in the shampoo bar market are:

• R Liggett Ltd. Inc.
• Plaine Products
• Osmia Organics, LLC

Shampoo bar Market: Research Scope

Shampoo Bar Market, by Type

• Glycerin-based
• Cold-processed
• Others

Shampoo Bar Market, by Distribution Channel

• Online
• Offline

Shampoo Bar Market, by Hair Type

• Normal
• Dry
• Oily
• Others

The report on the shampoo bar market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.

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This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

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