Vinyl cutter is a machine operated through a computer. The computer controls the blade movement. The blades are used to cut out letters and shapes from a self-adhesive plastic sheet. Vinyl cutter looks like a small computer printer. The machine is mainly used to make signs, banners, and advertisements. In addition, vinyl cutters are also used for apparel decoration or custom apparel. Vinyl cutting machines are used to create permanent graphics as well as for short term lettering and graphics. The adoption of vinyl cutters for crafting by the residential sector has increased over time. These cutters require less maintenance. Vinyl cutters are available in a variety of materials and color which includes thermal transfer material, reflective vinyl, gold and silver foil, and holographic vinyl. Moreover, the vinyl cutter machine comes with additional accessories which includes vinyl sheets, spatula, sketching pens, hook, vinyl trimmer, pickup tool, adhesive papers etc. All these factors are expected to increase the demand for vinyl cutters across the world during the forecast period.
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The increasing advancements and adoption of 3D printing is
expected to drive the demand for vinyl cutters worldwide. Other factors such as
growth in the packaging industry is expected to have a high impact on the global
vinyl cutter market in the long term due to increased
investments in the packaging industry. Growing demand for mass customization of
garments and clothing due to fast changing trends in the fashion industry are
leading to increased business for textile printers, thus driving the demand for
vinyl cutters. Apart from the packaging and advertisement industry, vinyl
cutters have huge opportunity in the residential sector due to increasing
number of do-it-yourself (DIY) crafters, which is expected to accelerate the
residential segment during the forecast period. However, presence of many local
players is likely to hinder the expansion of the vinyl cutter market in the
short run.
The global vinyl cutter market can be segmented on the basis
of vinyl cutter size, application, end-use industry, distribution channel, and
geography. Based on vinyl cutter size, the vinyl cutter market can be
classified into 16 inch, 24 inch, 36 inch, 48 inch, and more than 48 inch.
Based on application, the market can be segmented into design creation,
cutting, transfer tape, and others. On the basis of end-use industry, the vinyl
cutter market is classified into residential, commercial, and industrial. In
terms of distribution channel, the vinyl cutter market is classified into
online and offline. The offline channel is further sub segmented into
hypermarkets/supermarkets, independent or specialty stores, and others. Increasing
collaboration between e-commerce platform providers and brick & mortar and
online platforms is expected to drive the online distribution channel during
the forecast period.
In terms of geography, the global vinyl cutter market is
classified into Asia Pacific (India, China, Japan, and Rest of APAC), North
America (U.S, Canada, and Rest of North America), Middle East & Africa
(South Africa, GCC, Rest of MEA), Europe (U.K, France, Germany, Rest of
Europe), and South America (Brazil and Rest of South America). North America is
expected to dominate the vinyl cutter market during the forecast period. This
is primarily driven by rapid expansion of domestic and industrial markets as
the demand for vinyl cutters is expected to be high in the U.S. Besides, the consumer
and recreation construction industry is expected to witness huge growth in the
country in the near future. Asia Pacific is expected to have the fastest growth
rate followed by Europe during the forecast period.
Major players operating in the global vinyl cutter market
are Roland
DGA Corporation, Brother International Corporation, Cricut, Inc., USCutter,
Inc., Stahls' Inc., Mehta Cad Cam Systems Pvt Ltd., Secabo GmbH, Sign Max
Enterprises Inc., Pro World Inc., Grafityp UK Limited, SUMMA NV, Gerber Technology
LLC, McLogan Supply Company, BREN Inc.,and others.
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