Step-counting shoes are devices with sensors that help measure steps and distance travelled by an individual. Step-counting shoes are embedded with sensors that help in tracking the data related to walking and running. These types of smart shoes are ideally connected to smartphones for enhancing the user experience. Popular brands such as Nike have recently developed basketball shoes that can tighten or loosen by themselves to fit the feet of an individual. These shoes use apps or buttons on soles to adjust the tightness. They also help in counting of steps, navigation, and monitoring of overall health. Several startups based in Asia are coming up with smart shoes with latest technological advancements to track and monitor the overall health.
The global
step-counting shoes market is anticipated to expand at a
significant rate in the near future. Increasing adoption of smart wearables
amongst people is one of the key factors driving the demand for step-counting
shoes. Integration of smart technologies with the addition of sensors for step
counting has also resulted in increase in the demand for step-counting shoes.
Furthermore, increase in the popularity of fashionable wearables that fulfill
needs in terms of both fashion and function is anticipated to fuel the demand
for step-counting shoes worldwide in the near future. Moreover, step-counting
shoes also come with other sensors for analyzing speed, acceleration, calories
burned, distance travelled, cadence, etc.
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All these features also augment the demand for step-counting
shoes. Furthermore, increase in the disposable income has been another key
factor driving the step-counting shoes market. With the advent of e-commerce platforms,
manufacturers have expanded their geographical presence by selling their
products overseas. This is another key factor promoting growth of the
step-counting shoes market. However, constant price war led by high
concentration of players in the market is one of the key restraining factors
for the global step-counting shoes market. Moreover, technological innovation
for IoT enabled shoes is very slow and this restraints the fast growth of
step-counting shoes. Furthermore, step-counting shoes are expensive in nature
and currently is not feasible for mass market. This is another prime reason
that restraints the growth of step-counting shoes market.
The global step-counting shoes market can be segmented based
on product, end-user, distribution channel, and region. Based on product, the
global market can be classified into step-counting shoes, positioning shoes,
navigation shoes, and others. Based on end-use, the market can be divided into
men, women, and kids. Based on distribution channel, the global step-counting
shoes market can be segmented into online and offline. The online segment can
be sub-categorized into company-owned portals and e-commerce sites, whereas the
offline segment can be sub-classified into supermarkets & hypermarkets,
specialty stores, and retail-based stores. In terms of region, the global
step-counting shoes market can be segmented into North America, Europe, Asia
Pacific, Middle East & Africa, and South America. North America and Europe
are anticipated to hold a major market share during the forecast period, owing
to presence of numerous players and rising demand for high-end technology
solutions and services in these regions.
Prominent players operating in the global step-counting
shoes market are Nike, Inc. (the U.S.), Puma SE (Germany), Li-Ning Company Limited
(China), Salted Venture Inc. (South Korea), Under Armour, Inc. (the U.S.),
Digitsole (the U.K.), Powerlace Technology Inc. (Canada), and SolePower (the
U.S.). Players compete among themselves in terms of new product designs
and advancements in technology in order to gain a competitive edge in the
market. Advancements in technology and strong geographical presence play an
important role in gaining a competitive edge in the market.
This study by TMR is all-encompassing framework of the
dynamics of the market. It mainly comprises critical assessment of consumers'
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The study strives to evaluate the current and future growth
prospects, untapped avenues, factors shaping their revenue potential, and
demand and consumption patterns in the global market by breaking it into
region-wise assessment.
The following
regional segments are covered comprehensively:
- North
America
- Asia
Pacific
- Europe
- Latin
America
- The
Middle East and Africa
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