The outdoor living structure market is estimated to rise at a healthy growth rate in the forthcoming years. The trend of spending on inside and outside of homes in Western countries for comfort and aesthetics creates opportunities in the outdoor living structure market. Individuals and families tend to spend ample time on outdoor activities, bar-be-ques, and outdoor dining during the warm weather that lasts for only a few months in most Western countries.
Since last year, the outbreak of COVID-19 and stay-at-home orders led to unexpected spending on furniture, furnishings for outdoor use. Individuals of certain economic classes that were not impacted financially with the pandemic spent handsome amounts on products for at-home recreation. The sale of equipment and structural pieces to create mini gaming zones, mini gymnasiums, grilling spaces, and yoga spaces collectively bolstered growth in the outdoor living structure market.
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Outdoor Living Structure Market – Competitive Landscape
Product quality, product pricing, and customer service are some key parameters for competition among large companies in the outdoor living structure market. Large players strive to develop superior durability in outdoor living structure components with added features if possible. Sun protection and ability to withstand temperature extremities are some added aspects that intensify competition in the outdoor living structure market.
Efforts to expand geographical presence is another key criterion of growth among large players in the outdoor structure market. Large companies are establishing regional customer base for customer-centric services. To undertake this, keen players are collaborating with local contractors, architects, and retail stores to expand their geographical outreach and stay competitive in the outdoor living structure market.
Collaborations and partnerships is also a growth strategy among keen players in the outdoor living structure market.
Renson, Outdoor Living, Corradi, IQ Outdoor Living, Outdoor World, Bosman Homefront, Outdoor Structure Company LLC, Absolute outdoor Living, Luxos, Totally Outdoors, Aussie Outdoor Living, Scandia Canada.
Outdoor Living Structure Market – Trends and Opportunities
The outbreak of COVID-19 and its continued impact that has extended stay-at-home orders has led to unknown demand for products for outdoor living spaces. The demand for furniture of all types, natural plants, artificial plants, lighting escalated tremendously for outdoor living spaces of homes.
The demand for gazebos, pergolas, and pavilions witnessed a steep rise during the pandemic. This is attributed to the growing consumer preference for outdoor sitting for recreation, and extended areas of homes to play board games, karaoke, and other forms of entertainment during the pandemic.
The availability of a vast product range in different types of materials spurs growth in the outdoor living structure market. The availability of pergolas in various types of materials including steel, wood, stone, aluminum, fiberglass, vinyl, and cellular polyvinyl chloride that makes for a wide selection for consumers accounts for their continued demand. The growing financially stability in emerging economies is leading consumers to spend handsome amounts to decorate all areas of their homes. In India, the large IT population with handsome salaries has emerged to be a prominent customer base for all types of homewares, including outdoor living structure products.
Outdoor Living Structure Market – Regional Landscape
North America is at the forefront among other key regions in the outdoor living structure market. High per capita income coupled with preference for large homes in sub-urban areas in the U.S. accounts for leading growth of the outdoor living structure market of the region. Availability of professional landscaping, outdoor fireplaces, vegetable gardens, and outdoor area rugs are some other add-ons that create demand in the outdoor living structure market in the U.S.
Furthermore, availability of appliances designed for outdoor use attracts consumers to invest in outdoor living structures.
China contributes substantially to the outdoor living structure market in Asia Pacific. Economic growth that has led to hefty spending for a comfortable living creates demand for outdoor living structures and related products. Patio umbrellas and outdoor table and chair sets witness robust sales within the outdoor living structure market.
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- Asia Pacific
- Europe
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