The global sales performance management market is anticipated to grow at a decent pace in the upcoming years. The market is likely to develop because of the tools that have emerged as improved options for energy enterprise applications for example enterprise resource planning (ERP) and customer relationship management (CRM). Several organizations are realizing the future scope of opportunities in the sales performance management sector, and owing to this, various new firms are setting their foot gradually in the market.
The Sales Performance Management market is expected to advance at a CAGR of 18.7% from 2019 to 2027 reaching market size of US$ 12,027.4 Mn in 2027, up from US$ 3,061.2 Mn in 2019.
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Manifestation of Channel Effectiveness to Fuel Demand in Market
Rise in demand for organizations to have motivating incentive compensation management framework, rise in trend of bring-your-own-device (BYOD) in the companies, manifestation of channel effectiveness and process expertise, and rising demand to augment the value of company’s information are among the major factors driving the global sales performance management market. Along with that, rise in adoption of metric driven sales instruments, rise of innovations that combine business knowledge with cloud, and combining of integrated vendor offerings are anticipated to affect the global sales performance management market positively.
Sales Performance Management Market Taxonomy
- The sales performance management market is segmented on the basis of components, solutions, end-use industry and geography.
- The components segment has been further classified on the basis of Software and Services offered. The software segment is further categorized into on-premise and cloud-based.
- Based on solution type, the sales performance management market is bifurcated into incentive compensation management, sales planning, sales forecasting, sales coaching, quota and territory management, talent management, others including sales analytics, sales reporting, and gamification.
- On the basis of end-use industry, the global sales performance management market is bifurcated into banking, financial services and insurance (BFSI), retail, healthcare, telecom & IT, and others including manufacturing, transportation, and logistics.
- In terms of geography, the market has been segmented into North America, Europe, Asia Pacific, Middle East & Africa and South America. The Asia Pacific sales performance management market is expected to grow with the highest CAGR in the forecast period. The emerging economies of India and China are fueling the Asia Pacific sales performance management market on the back of unceasing growth across diverse sectors owing to its capability to improve quality of organizational structure. The Middle East and Africa (MEA) sales performance management market is also projected for a healthy growth during the forecast period.
Figure: Global Sales Performance Management Market, by Region
Global Sales Performance Management Market: Competitive Dynamics
- Some of the major players in the global sales performance management market are Accent Technologies, Inc., Altify, Xactly Corporation, Anaplan, Inc., Callidus Software Inc., Entomo, Inc., Hybris AG, IBM Corporation, Microsoft Corporation, Oracle Corporation, Silvon Software Inc., The Aberdeen Group.
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