Cafe: Coffee House Shop Typically Serving Coffee
- Coffee is one of the flagship products
of a Cafe. Such business establishments employ innovative strategies to
remain competitive in the market. These strategies include innovative and
diversified menu offerings as well as upselling and cross-selling techniques.
- An increase
in coffee consumption is encouraging Cafe establishments to
offer brewed coffee and specialty espresso drinks such as lattes and
cappuccinos.
Key Drivers of the Global Cafe Market
- The rise in demand for coffee
consumption is one of the primary factors driving the Cafe
market. Growth in consumption of coffee is primarily driven by the
rise in health awareness and increase in income levels in various
developing and emerging countries.
- An increase in coffee consumption among
millennials is also driving the Cafe market. A rise in the diversification
of coffees, such as decaf coffee and cold beverage coffee, has prompted
the millennials to try newer types of coffee. This is anticipated to boost
the Cafe market. Furthermore, growth in the trend of coffeehouses as a
place for socializing among the millennials is anticipated to boost the
Cafe market.
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Increase in Number of Single Cup Brewers to Offer
Lucrative Opportunities to Cafe Market
- The number of single-cup coffee
brewers has been rising over the last couple of years. Single-cup
brewers offer convenience and freshness. They also help keep the costs
down. Additionally, ease of use, good marketing, and availability of
a wide variety of flavors have contributed to its popularity. This is
anticipated to provide new opportunities to the Cafe market.
Growth of Online Food Delivery Portals to Hamper Cafe
Market
- The advent of online food
delivery portals is one of the key factors restraining the Cafe
market. An increase in convenience and availability of a wide selection of
food at reasonable rates are driving the business for online food delivery
portals. This is hampering the Cafe market, as a large number of people
prefer the convenience of having premium coffee in the home by ordering it
online.
- Volatility in prices of raw materials of
coffee is also adversely affecting the Cafe market. Shortage in supply
of coffee
beans leads to an increase in prices of coffee in Cafes, thereby
resulting in sluggish growth of the Cafe market.
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Asia Pacific Offers Growth Avenues for Global Cafe Market
- Geographically, the global Cafe market
can be divided into North America, Europe, Asia Pacific, Middle East &
Africa, and South America
- The Cafe market in Europe and North
America is robust due to the high consumption rate of coffee in the
countries in these regions. According to data published by the National
Coffee Association, U.S., approximately 63% of the adult population in the
country drinks coffee. The Cafe market in developing regions such as Asia
Pacific is anticipated to expand at a promising pace in the near future.
China has experienced exponential growth in coffee consumption in the last
decade. According to data released by the International Coffee
Organization, the coffee consumption rate in China is increasing at an
annual rate of more than 16%.
- Starbucks, a leading international
coffee chain, is rapidly expanding its presence in China. The company
tripled its store count to 3,300 in 2018 from 1,017 in 2013. Similarly,
coffee consumption in South America is increasing at an exponential rate.
The long coffee tradition in some of the coffee-producing countries and
increase in purchasing power have boosted the demand for differentiated
coffee.
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Key Players Operating in Global Market
The global Cafe
market is highly fragmented with the presence of various key global Cafes along
with many region-based players. These companies account for a highly volatile
market share, which keeps changing based on the global coffee consumption
trend. Major players operating in the global Cafe market include:
- Starbucks Coffee Company
- Barista Hustle
- DD IP Holder LLC (Dunkin Brands)
- Restaurant Brands International
- Whitbread PLC.
- Costa
- Cafe Coffee Day
- Tim Hortons
- Caribou Coffee Company
- Gloria Jean’s Gourmet Coffees
Global Cafe Market: Research Scope
Global Cafe Market, by Type
- Restaurant
- Grab-and-Go
- Corporate Store
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